Educational Content Lead - Global Curriculum; IB PYP

Location:

Remote UK-

Contract:

12-month fixed term

Hours:

20 hours per week

Join the Twink team as an Educational Content Lead (ECL), a remote, UK-based position on a 12-month fixed-term contract for 20 hours per week. This critical role leads the development of global curriculum content, particularly focused on the International Baccalaureate Primary Years Programme. We are seeking a passionate and strategic individual with a minimum of 5 years of IB PYP teaching or leadership experience to drive innovation and ensure our resources meet the highest standards of inquiry-based learning and international‑mindedness for primary schools worldwide.

• Track International School resource providers globally and monitor shifts in curriculum adoption.
• Stay updated with International Baccalaureate Organization (IBO) guidance and any other International School updates to ensure compliance and relevance.
• Spot opportunities to meet the needs of bilingual and international schools globally.

• Identify and develop “brickwall” opportunities that International Primary schools cannot do without.
• Create engaging, inquiry-based content that addresses key PYP transdisciplinary themes and learner profile attributes.
• Innovate to support multilingual contexts and cultural diversity globally.

• Stay informed on current IB pedagogy and research in inquiry-based learning, concept-based curriculum, and formative assessment.
• Filter and share key findings with writers and editors to ensure resources reflect IB standards.
• Provide guidance on localisation for International schools globally.

• Develop and execute an annual business strategy for IPS content, aligned with overall company goals.
• Prioritise key subject areas, year levels, and language variations (e.g., English/bilingual resources).
• Clearly communicate content priorities to production teams for maximum impact.

• Work closely with ECLs in other curriculum areas to ensure cohesion with global content collections.
• Partner with Country and Regional Managers to align content strategy with market needs.
• Collaborate with marketing and product teams to ensure effective promotion and customer engagement.

• Monitor the success of IPS content lines using data (Tableau, marketing engagement, customer feedback).
• Share learnings and propose adjustments for continuous improvement.
• Identify unmet needs of International Primary schools and develop solutions.

• Be deeply passionate about IB PYP and International School Curriculum and its mission to foster inquiry, international‑mindedness, and lifelong learning.
• Have strong strategic planning skills to prioritise and execute regional content strategies.
• Bring creativity to generate innovative, inquiry-driven content ideas for teachers and learners.
• Be proficient in analysing user insights to guide decision‑making.
• Communicate effectively with diverse stakeholders across multiple regions and cultures.

• Agile practices in international content development.
• Advanced data‑driven decision making.
• Customer engagement strategies for International Primary Schools.
• Curriculum localisation for diverse international education markets.

• Other ECLs, customer‑facing teams, and key business areas.
• The Senior Manager for Exploratory Markets, Regional and Country Managers, and Marketing teams.
• A production team of content writers, editors, designers, and illustrators.
• Production managers and education content managers.

• Generate one new International School content line or resource level per month tailored to International Schools.
• Achieve 100% of approved roadmap SMART goals per month.
• Ensure all Global Curriculum content lines achieve their conversion, upgrade, returning user, download, ratings, and ROI metric targets.
• Maintain an NPS of +80 monthly for all Global Curriculum content lines.

• Minimum 5…