Social Media And Content Creation Manager

Location: Office-based (Bourne End, Buckinghamshire) + travel to Sheffield 1-2x/month

Role Type: Full-Time

Reports to: Founder & CEO

Lucy Pastorelli is a fast-growing, female founded business, retailing professional nail technician tools and equipment worldwide.

We are looking for a Multi-Brand Content Creator to lead lifestyle and product-driven content across three distinct but connected brands:

• The Lucy Pastorelli product brand
• A founder-led personal/influencer brand
• A third lifestyle-led brand within our portfolio

You’ll be responsible for shaping how each brand shows up online, building identity, storytelling, and community through strategic, high-impact content.

You must be confident switching between different tones of voice, aesthetics, and brand personalities, while maintaining commercial focus and cohesion.

• Contributing ideas to shape overall strategies across multiple brands (beauty, lifestyle and personal brand projects)
• Turn lifestyle moments, product features, and behind-the-scenes activity into engaging, brand-aligned content
• Confidently film, script, direct, and edit content, and appear on camera when needed
• Work closely with the team on shoots, launches, events & brand-building moments
• Travel to Sheffield 1–2x/month for content production days (overnight stays)

• Experience with in beauty, lifestyle or female-focused consumer brands
• Deep understanding of female online communities and buying behaviour
• Cultural alignment: shares interests with our demographic, understands trends in beauty, lifestyle, fashion, and social media storytelling
• Confident ideator and self-starter
• Skilled in filming, editing, storytelling, and visual direction
• Able to shift tone of voice seamlessly between polished brand messaging and personality-led, creator-style content
• Commercially aware - understands how content drives engagement and sales
• Fast-paced, proactive, and highly organised

• You’ll shape three brands, not just manage a feed
• Get to work on multiple brands and evolve their digital identity
• Work with a fun, collaborative team where your ideas get used, not lost
• It’s a growing brand with big plans (and big energy)

As part of the application process, shortlisted candidates will be asked to create a branding/content plan showing what they would do if they were the chosen candidate. This helps us see your ideas, creativity, tone-of-voice understanding, and approach to multi-brand storytelling.