Product Marketing Manager

Founder and CEO at Four Jaw Manufacturing Analytics

Location: Sheffield, UK (Hybrid)

Reports to: Founder and CEO

Dotted line:
Head of Marketing and Head of Product

Four Jaw is a B2B SaaS company that enables manufacturers—from aerospace to chocolate bars—to maximise productivity and performance. We ship new software capabilities every two weeks and support a growing base of over 150 manufacturing customers across multiple sectors.

Our Product team follows the Silicon Valley Product Group’s Product Operating Model and uses Atlassian’s WEMI (Wonder, Explore, Make, Impact) framework to move customer problems to impactful outcomes. We excel at Wonder, Explore, and Make, and are now investing to significantly improve Impact—driving adoption, value realisation, and learning at scale.

We’re hiring our first dedicated Product Marketing Manager to own feature adoption, value articulation, and impact learning for our existing customer base. This is not a demand‑generation, branding, or campaign role.

You will sit at the intersection of Product,ಟ್ಟು, Marketing, Sales and Customer Success, ensuring that every released software is clearly understood, adopted meaningfully, delivers measurable value and feeds learning back into our product discovery loop.

What Success Looks Like

Within 6‑12 months, success in this role will look like:

• Clear understanding of who should be using which features and why
• Measurably improved adoption of high‑value product capabilities
• Stronger feedback loops from customers into WEMI
• Sales and Customer Success confident and aligned when talking to customers

1. Feature Adoption & Impact (Top Priority)

• Lead our approach leiders post‑release adoption Sorge.
• Partner with Product to define value hypotheses and adoption success criteria for new features.
• Segment adoption by persona and customer type.
• Interpret usage data to identify adoption gaps.
• Lead adoption motions for selected high‑value features.
• Collect qualitative and quantitative feedback from the wider customer base.
• Feed insights back into the top of the WEMI loop.

You do not own product analytics tooling; you own the insight and narrative that comes from it.

2. Value Narrative & Messaging

• Develop clear, role‑based value narratives for features and capabilities.
• Align product messaging with Four Jaw’s brand positioning.
• Translate technical functionality into operational and commercial outcomes.
• Support pricing and packaging discussions with value‑based insight.

You will work closely with Marketing to ensure consistency and quality, while keeping a strong focus on existing customers and adoption.

3. Go‑to‑Market for Feature Releases (Adoption‑led)

• Identify who each feature is for (and who it’s not).
• Lead lightweight, repeatable adoption plans (not big launches).
• Orchestrate attention via in‑app messaging, customer communications and enablement.
• Partner with Marketing to plan and execute customer communications.
• Prioritise useful content to avoid feature noise.

4. Sales & Customer Success Enablement

• Ensure Sales and Customer Success are knowledgeable on new features and value propositions.
• Provide clear guidance on when and how to position capabilities.

You will help us deeply understand who we serve and where we win.รอง

• Refine and align ourexclude ICP with usage data and value patterns.
• Run a Customer Advisory Board with ICP customers.
• Maintain understanding of competitors and market expectations.
• Identify gaps and opportunities to inform product strategy.

What This Role Is Not

• Own demand generation or pipeline targets.
• Own the product roadmap.
• Serve as a general “extra pair of hands” for Marketing or Product.

Clear boundaries are intentional, enabling focus and impact.

• Reports to:
  
  Founder and CEO.
• Work closely with Product, Sales & Customer Success teams.

Performance is primarily assessed on adoption, insight, and impact, not output volume.

Experience

• 5+ years in Product Marketing, Marketing, Product, or בסיס̃ closely related roles.
• Early or first PMM experience in a B2B SaaS environment.
• Track record driving feature adoption and customer value.
• Comfortable working with product usage data (e.g.,…