Regional Business Development Manager - Lifting

Regional Business Development Manager - Lifting

Join to apply for the Regional Business Development Manager - Lifting role at Sunbelt Rentals UK & Ireland

We’re looking for the very best talent to join us at this exciting time in our journey, as we continue to strengthen our market‑leader position by providing an even better customer experience. The role covers the North East and Yorkshire, with the primary aim of winning and developing revenue streams from large major customers in the Mechanical and Engineering sector. The applicant will require extensive experience of low‑level access, pipe jointing equipment and other sector‑specific equipment, as well as strong relationships with suppliers and manufacturers.

Working closely with the sales and account management team, you will develop and deliver a commercial strategy for our products to achieve high ROI goals in accordance with the Sunbelt Rentals business objectives. You will optimise revenue incomes through multiple sales channels, identify and market differentiated value propositions in alternative markets and growth sectors, and instigate a training and development programme to improve order‑capture conversion rates and overall customer experience.

• Create and implement a performance‑management process for the PA Sales community to improve capability, call activity, portfolio and area growth.
• Develop and manage a National project and portfolio pipeline to drive new business growth through relevant sales channels and business sectors.
• Work closely alongside the National accounts team to create a plan to promote & increase the Powered Access ‘Share of Wallet’ within National Accounts.
• Implement a sales & marketing strategy to fully leverage Sunbelt Rentals’ innovative solutions for working at height, including Telematics, Access Control, Ancillaries and Material Handling Attachments aimed at delivering safety, service, sustainability and cost savings to each customer.
• Develop & co‑ordinate training programmes to increase product knowledge and working‑at‑height safety awareness across relevant sales channels and hire desks to create teams of ‘Trusted Advisors’.
• Work alongside marketing to align campaigns and collateral with new products, services and under‑utilised products.
• Identify new markets and underpenetrated sectors and create a strategy to gain traction and market share.
• Develop systems and controls for pricing to improve governance, discounting and overall ROI.
• Promote cross‑selling opportunities through all divisions of Sunbelt Rentals.

You’ll be joining a highly successful FTSE
100 company, the UK’s largest equipment rental provider. We provide an industry‑leading flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance, retail discount scheme, employee recognition awards and a great company pension scheme. Other benefits may include a company car and private medical insurance.

To succeed as a Regional Business Development Manager you will bring the following skill‑set and behaviours:

• Significant experience in the Plant and Tool Hire Industry with experience in lifting equipment.
• Confidence and ability to positively and professionally represent Sunbelt Rentals and develop strong, successful relationships with key external stakeholders. Ability to lead tender bids ensuring profitability and good ROI.
• Collaborative mindset to work with the Procurement team, Tenders & Bids Team, Marketing team and all sales colleagues across the group.

• Considerable sales experience working closely with large customers.
• Sales Management experience – able to manage and develop a team of sales colleagues.
• Commercial acumen to ensure competitive contracts are proposed and bid for.
• Tender & bid writing – able to contribute to sizable bid opportunities.
• Excellent communication and presentation skills – both internally and externally.
• Good understanding of hire contracts and terms.
• Teamwork – able to work across teams and across the company to build customer proposals and form commercial contracts.