General Imaging Ultrasound Segment Leader, KOL Development

Overview

Job Description Summary

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

GE Health Care offers a great work environment, professional development, challenging careers, and competitive compensation. GE Health Care is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

The Key Opinion Leader (KOL) Development Manager will be responsible for identifying, cultivating, and managing strategic relationships with influential clinical experts in the field of General Imaging Ultrasound. This role is critical in driving market adoption, shaping clinical perception, and accelerating sales growth through targeted engagement with KOLs who influence purchasing decisions, clinical protocols, and peer education.

• Strategic KOL Engagement:
  Develop and execute a comprehensive KOL strategy to support commercial objectives, including product launches, clinical validation, and market expansion.
• Sales Enablement:
  Collaborate closely with Sales, Marketing, and Clinical teams to leverage KOL relationships in driving product awareness, differentiation, and preference among key customer segments.
• Market Influence:
  Facilitate KOL-led educational initiatives, webinars, and peer-to-peer programs that promote clinical excellence and highlight the value of our General Imaging Ultrasound solutions.
• Clinical Advocacy:
  Support KOLs in publishing clinical data, presenting at conferences, and participating in advisory boards to enhance product credibility and visibility.
• Feedback Loop:
  Serve as a conduit between the field and internal teams by gathering insights from KOLs to inform product development, messaging, and sales strategies.

• Accelerate Adoption:
  By building trust and credibility through KOL advocacy, this role will directly influence purchasing behavior and shorten sales cycles.
• Expand Market Reach: KOL-driven education and endorsement will help penetrate new accounts and expand usage within existing ones.
• Drive Revenue Growth:
  Strategic KOL partnerships will support upselling and cross-selling opportunities, contributing to overall revenue targets in the General Imaging Ultrasound segment.
• Enhance Competitive Positioning: KOL insights and support will strengthen our value proposition and differentiate our offerings in a competitive marketplace.

• Ability to have high-end clinical discussions with clinicians across the General Imaging continuum and articulate our core value proposition
• Attend and support all major national trade shows and generate opportunities for strategic GE Health Care stakeholders and our KOLs to meet
• Ability to travel up to, but not limited to, 60% of your time to support business needs
• Remain current on clinical trends and procedures

• +6 years ultrasound sales and/or clinical experience
• Ability to work independently and cross-functionally while successfully managing competing priorities
• Strong strategic thinker with the ability to formulate, develop, and execute strategy
• Demonstrated experience delivering complex information and modifying messaging based on audience
• Strong oral and written communication skills
• Strong interpersonal and leadership skills

• Master's degree from an accredited university or college in a relevant scientific or clinical discipline
• Demonstrated ability to analyze and resolve problems, lead programs / projects
• Ability to document, plan, and execute programs. Established project management skills.
• Desire to work in an open, collaborative, and fast-paced environment
• Product Marketing experience is desirable
• Previous experience developing and managing Key Opinion Leaders is highly preferred

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