Physician Relations Territory Manager

Overview

Position Summary / Career Interest The Physician Relations Territory Manager leads the health system strategy and relationships with external referring physicians and is accountable for financial and referral volume to the hospital and key service lines. The Physician Relations Territory Manager is also responsible for promoting specialty medical services of our academic medical center to the surrounding physician community and region.

Position Title Physician Relations Territory Manager

Broadmoor Campus

• Interpret current physician referral patterns utilizing existing reporting tools, dashboards and market intelligence to determine priority areas for growing referrals to the hospital.
• Execute routine analysis of competitive landscape and changes in area healthcare services to strategically position hospital services to referring physicians.
• Provide insight to key executives related to emerging business opportunities.
• Work to pull through and support new hospital initiatives and partnership opportunities when needed.
• Communicate to stakeholders regional healthcare services' volume, utilization, market data and physician referral patterns.
• Strategically identify and lead initiatives to build volume and favorable provider perceptions among internal and external referral sources.
• Differentiate TUKHS from other area hospital systems as a tertiary referral center by providing education on sub-specialty services only available at an academic medical center.
• Develop mutually beneficial relationships through face-to-face visits with physicians, schedulers, practice managers and medical staff from referring physician offices and community hospitals.
• Ensure understanding of hospital services and work to uncover and minimize referral obstacles.
• Coordinate meetings between internal physicians and external physician groups to improve communications, build relationships and grow referrals to new or existing physicians and/or resolve customer service issues.
• Allocate all available resources to accomplish organizational goals and increase referrals into the hospital.
• Work collaboratively with service line leaders, department chairs, site managers, and business strategic development to provide community intelligence, practice threats and opportunities to further the growth strategy of the hospital.
• Effectively utilize communication skills when in front of the customer, adjusting language and style to meet the needs of the hospital.
• Serve as a resource to area educational organizations by providing physician speakers for continuing education conferences and events.
• Coach providers on effective communication and presentation skills for speaking engagements and peer to peer opportunities.
• Provide monthly reports on the status of referring physicians and reports about competitive intelligence, events, call center and transfer center volumes.
• Assist in the training and maintenance of referring physician web portal (Epic Care Link).
• Promote the portal as an effective communication tool regarding patients they have referred.
• Serve as a primary point of contact between referring physicians and TUKHS to ensure appropriate communication and follow up about referred patients.
• Communicate in a manner that supports the health systems vision, mission and values.
• Maintain current referring physician database.
• Manage expenses and budget, resources and time as it relates to territory needs.
• Identify conference objectives and goals, needed resources and execute plan for the event.
• Develop and maintain relationships with executive directors of associations and organizations to ensure our physicians are well represented on the conference agenda.
• Build and maintain strong collaborative relationships with medical staff and internal staff and management.
• Must be able to perform the professional, clinical and/or technical competencies of the assigned unit or department.
• These statements are intended to describe the essential functions of the job and are not intended to be an exhaustive list of all responsibilities. Skills and duties may vary dependent upon your department or unit. Other duties may be assigned as required.

• Bachelors Degree in Marketing, Nursing or a related field of study from an accredited College or University.
• 3 or more years of professional experience in healthcare working with healthcare providers or relevant sales and marketing experience, OR
• 3 or more years of clinical nursing experience.

• 5 or more years of experience in Medical and/or Pharmaceutical/Device Sales.

• Excellent Driving Record.

• Licensed Registered Nurse (LRN) - Multi-State - State Board of Nursing

• Excellent computer, written and verbal communication skills.
• Proficient in MS Office, including Excel and Outlook.
• Comfortable working with new technologies as they emerge.
• Ability to interact…