Senior Manager – Brand Communications

Job Purpose:

The Senior Manager Brand Communications is accountable for setting and driving end-to-end brand communication strategy and execution across the region, ensuring the KFC brand is expressed with clarity, consistency, and cultural relevance at scale.

This role goes beyond execution to shape communication strategy, elevate creative standards, and influence how the brand shows up across all consumer touchpoints. Acting as a senior brand custodian, the role leads agency partners and cross functional teams to deliver best-in-class, insight-led communication that builds long-term brand equity while supporting commercial and performance objectives.

The ideal candidate is a strategic leader with strong creative judgement, capable of balancing global brand frameworks with local market realities, guiding agencies toward outstanding work, and using data and insights to continuously raise the quality and effectiveness of brand communications.

• Own and lead the development and execution of integrated brand communication strategies from briefing through market delivery.
• Translate business objectives, consumer insights, and brand strategy into clear, inspiring, and strategically rigorous creative briefs.
• Provide senior-level oversight across all stages of asset development, including concepting, production, adaptation, and rollout.
• Ensure all communications consistently reflect KFC’s global brand positioning, tone of voice, and creative standards, while driving market relevance.

• Act as the senior brand guardian for KFC across all consumer touchpoints, including paid media, owned channels, and in-restaurant communication.
• Set and uphold high creative and executional standards, championing “bigger, better, bolder” work aligned to brand ambition.
• Review, challenge, and approve creative outputs to ensure they build brand equity, deliver clarity of message, and adhere to best-in-class industry benchmarks.
• Proactively identify opportunities to strengthen brand expression and consistency across the region.

• Partner closely with media, digital, and performance marketing teams to ensure brand assets are designed for effectiveness across paid digital channels (social, video, programmatic, search).
• Ensure creative work is optimized for platform best practices, audience targeting strategies, and performance objectives.
• Leverage performance data to inform creative decisions and future communication planning.
• Review performance dashboards and collaborate with teams to drive in-flight optimization and continuous improvement.
• Ensure brand communication delivers full-funnel impact, balancing long-term brand building with short-term business outcomes.

• Lead the localization of KFC brand campaigns to reflect local cultural nuances, consumer behavior, and market specific trends.
• Leverage insights to shape locally relevant communication assets that resonate with diverse audiences across the region.
• Actively track emerging cultural, digital, and creative trends to keep KFC culturally connected and creatively progressive.

• Collaborate closely with media, digital, operations, NPD, and partnership teams to ensure fully integrated brand communication plans.
• Lead & manage creative, production, and communication agencies to deliver high-quality, on-time, and onbudget campaign outputs.
• Drive accountability across agency partners to deliver work that is on-strategy, on-time, and on-budget.
• Influence stakeholders and agencies through strong point of view, clarity of feedback, and collaborative leadership.

• Define, track and analyze the effectiveness of communication assets using relevant KPIs (brand equity, creative diagnostics, campaign performance, media effectiveness).
• Partner with insights and analytics teams to conduct post-campaign evaluations, translating learnings into future briefs and strategies.
• Champion a culture of continuous…