PR Director; Family Book

We are looking for a PR Director – Strategy Focus for a government-affiliated entity based in the UAE.

Salary – Depending on Experience + schooling allowance, family benefits and annual bonus

Qualifications &

Experience:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of 5 years’ experience in public relations, corporate communications, or media relations.
• Proven experience managing PR campaigns across corporate and destination or tourism-related portfolios.
• Strong network of media contacts across regional and international markets.
• Demonstrated experience in drafting high-quality press materials and executive communications.
• Strong understanding of brand management, reputation management, and crisis communications.
• Excellent written and verbal communication skills in English;
  Arabic is an advantage.
• Highly organised, detail-oriented, and able to manage multiple projects and deadlines effectively.

Key Responsibilities:

Corporate & Destination Public Relations (External Communications):

• Develop and lead a holistic PR strategy for the company at both corporate and destination levels, aligned with business objectives and national positioning.
• Oversee all media relations, including press releases, interviews, press conferences, media briefings, and editorial features.
• Position the company as a thought leader in investment, tourism, culture, sustainability, and economic development. Ensure consistent messaging across all destinations, subsidiaries, and sector verticals while allowing for destination-specific storytelling.
• Lead PR communication for:
  Destination launches and milestones, Major events, exhibitions, and global forums, Strategic partnerships and MOUs, Awards, achievements, and rankings, Leadership announcements and initiatives.
• Build and maintain strong relationships with local, regional, and international media, editors, journalists, and opinion leaders.
• Manage all PR agencies, including scope definition, KPIs, budgets, and performance evaluation. Oversee the creation of high-quality PR content (press kits, media factsheets, narratives, executive profiles, Q&As).

Leadership Visibility & Executive Communications:

• Advise senior leadership on media positioning, messaging, and public appearances.
• Prepare leadership talking points, speeches, interviews, op-eds, and key messages.
• Ensure leadership communication aligns with the company’s brand values, tone of voice, and strategic priorities.
• Coordinate media training for executives when required.

Internal Communications:

• Lead the Internal Communications function to ensure employees are informed, aligned, engaged, and inspired.
• Develop and implement an internal communications strategy that supports organizational culture, transparency, and performance.
• Oversee internal channels such as:
  Internal newsletters and announcements, CEO and leadership messages, Town halls and internal campaigns, Change management communications. Ensure alignment between external messaging and internal communication, avoiding contradictions and information gaps.
• Support HR and leadership in internal announcements, organizational changes, and employee engagement initiatives if requested

Crisis & Reputation Management:

• Act as the lead authority on crisis communications and reputation management.
• Develop and maintain crisis communication frameworks, holding statements, and escalation protocols.
• Monitor media coverage and public sentiment, proactively identifying reputational risks.
• Coordinate closely with Legal, Executive Office, and Marketing during sensitive issues.

Strategic Alignment & Governance:

• Ensure all PR and communication activities comply with government communication protocols, governance standards, and brand guidelines.
• Work closely with:
  Corporate Marketing & Brand, Digital & Social Media teams, Events & Partnerships, Government Relations, Executive Office.
• Establish PR policies, approval processes, and messaging frameworks to maintain control and consistency.
• Lead annual PR planning, budgeting, and reporting.

Measurement & Reporting:

• Define and track PR KPIs, including Share of voice, Media sentiment. Quality of coverage, Leadership…