Senior Marketing Manager

Job Title - Senior Marketing Manager

You will lead and drive the marketing strategy for our metals manufacturing business, shaping brand positioning, demand generation, and market expansion. This role requires a strategic, data-driven mindset, excellent campaign leadership, and deep understanding of industrial markets. You will own the marketing roadmap, oversee cross-functional initiatives, and ensure alignment between sales, product, and operations to elevate brand awareness and drive business growth.

• Develop and execute a comprehensive marketing strategy that aligns with business objectives and market trends.
• Lead go-to-market planning for new products, services, and market segments.
• Define target customer segments, value propositions, and positioning in the metals manufacturing space.

• Launch integrated demand-generation campaigns across digital, events, and traditional channels.
• Drive lead acquisition, nurturing, and conversion through inbound and outbound tactics.
• Collaborate with the sales team to align marketing campaigns with sales targets and pipeline goals.

• Develop and manage brand-building initiatives to establish credibility and thought leadership in the metals industry.
• Oversee internal and external communications, including press, website content, whitepapers, case studies, and customer testimonials.
• Ensure consistent messaging across all touchpoints and channels.

• Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising.
• Collaborate with creative teams to deliver high-quality content brochures, videos, spec sheets, blogs, and web assets.
• Optimize content based on performance insights and customer journey analysis.

• Plan and execute participation in industry events, trade shows, and seminars.
• Develop strategic partnerships with trade associations, key customers, and influencers.
• Lead the coordination, budgeting, and resource planning for marketing events.

• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Provide actionable insights on customer behavior, product demand, and market positioning.
• Work with product and sales teams to identify market opportunities and respond to competitive threats.

• Establish and monitor marketing KPIs: lead generation, conversion rate, ROI, brand awareness metrics.
• Use analytics tools and dashboards to measure campaign performance and guide optimization.
• Report regularly on marketing impact and make data-driven recommendations for adjustments.

• Plan and manage the marketing budget to ensure effective and efficient use of resources.
• Allocate budget across campaigns, initiatives, and channels to maximize ROI.
• Coordinate and manage external agencies, vendors, and contractors when required.

• Lead, mentor, and develop a high-performing marketing team.
• Build a collaborative and results-focused marketing culture with accountability and innovation.
• Provide coaching, performance feedback, and professional development opportunities.

• Bachelors degree in Marketing, Business, or a related field (Masters preferred).
• Minimum of 812 years of progressive marketing experience, ideally in manufacturing, metals, or industrial sectors.
• Proven success in leading B2B marketing strategies and driving demand generation.
• Strong digital marketing experience, including SEO, SEM, email marketing, and content creation.
• Experience executing trade shows, industry partnerships, and events.
• Excellent analytical skills and proficiency with marketing analytics tools.
• Strong communication, presentation, and storytelling ability.
• Strategic mindset with project management experience.
• Leadership experience in managing and coaching marketing teams.

• Strategic and commercial thinking
• Data-driven decision-making
• Strong leadership and team-building skills
• Excellent communication and stakeholder management
• Proactive, creative, and results-oriented
• High level of ownership and accountability
• Adaptable and comfortable in an evolving industrial environment
• Continuous learning and improvement mindset

Apply now!