Marketing & Communications Director

Role Purpose

The Marketing & Communications Director provides strategic leadership and executive oversight across all marketing, communications, media, branding, and digital engagement functions for a premier higher education academy. The Director ensures consistent institutional messaging, strengthens the academy’s academic visibility, supports accreditation and quality processes, elevates faculty and research achievements, and drives student recruitment communication strategies.

This role also strengthens the academy’s identity as a leading institution in teacher education, education leadership, and educational research, while elevating and marketing a government-affiliated early childhood education model as a benchmark for excellence.

This role ensures alignment between communication strategy and the institution's academic, operational, and strategic priorities.

• Lead the development and execution of the institution’s Marketing & Communications Strategy, aligned with its vision, academic mission, and strategic goals.
• Position the academy as a regional and global leader in teacher education, educational research, professional development, and educational innovation through targeted communication and engagement initiatives.
• Oversee the institution's brand identity, institutional messaging, storytelling, bilingual content development, media relations, and official communications across all platforms.
• Direct communication support for all degree programs, short courses, accreditation processes, external reviews, research dissemination, academic events, and student recruitment campaigns.
• Promote academic excellence by showcasing faculty achievements, research publications, scholarly outputs, institutional partnerships, and innovation initiatives.
• Manage all media relations, interviews, press releases, public statements, and crisis communication planning in collaboration with senior leadership.
• Provide full spectrum marketing and creative support to all academic and administrative departments, including design, branding, copywriting, content development, photography, videography, studio production, podcast support, website updates, email marketing, digital campaigns, press releases, and promotional materials ensuring unified messaging, professional-quality outputs, and strong visibility.
• Oversee the production of bilingual (Arabic/English) content, creative direction, visual identity, photography, videography, editorial standards, and digital storytelling.
• Strengthen internal communications to improve faculty and staff engagement, institutional culture, operational transparency, and organizational alignment.
• Lead high-performance digital marketing strategies including SEO, SEM, paid ads, social media engagement, audience segmentation, analytics-driven optimization, and multi-channel campaigns.
• Oversee the institution's digital ecosystem, including the main website, microsites, CRM platforms, marketing automation tools, event management systems, Learning Management Systems (LMS), and emerging digital tools supporting academic, admissions, and administrative workflows.
• Develop, track, and report on marketing KPIs and OKRs to evaluate campaign performance, brand visibility, digital engagement, recruitment impact, and institutional reach.
• Produce analytics dashboards and impact reports demonstrating marketing outcomes related to student recruitment, program visibility, research reach, and stakeholder engagement.
• Lead innovation initiatives including the institution's official podcast, digital mini-series, live streams, video productions, and the integration of new communication technologies such as AI-driven content, AR/VR, and micro-content formats.
• Direct planning and execution of major institutional events including academic conferences, summits, ceremonies, graduations, faculty forums, and community engagement initiatives.
• Strengthen strategic partnerships through coordinated communication and engagement strategies supporting academic alliances, government collaborations, and institutional projects.
• Ensure communication and branding compliance with UAE cultural, ethical, linguistic, and…