Director of Media - EdTech; French fluent

Director of Media – EdTech (French fluent 🇫🇷)

What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?

Then you’ll love this.

We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Director of Media (Brand & Content) who understands that to win today, you don't just need "content" – you need a Movement
. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately.

We need a strategist who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power. You will be a Brand Architect
, orchestrating a complex dual‑strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder. You will be a Creative Disruptor
, hunting for the "Purple Cow" – the angle, format, or story that no one else is daring to tell. And you will be a Doer with Taste
, turning ideas into scripts, driving production, and shipping results.

This is a full‑time position, carried out remotely or from our beautiful offices in Dubai or Lisbon. French and English fluency is required.

At Paradox, we are convinced that greatness is trainable. We empower people at scale by leveraging cutting‑edge technologies like AI, and crafting user experiences with outstanding aesthetics. We merge Human, Structured, and Technological Intelligence to create one seamless ecosystem:
Paradox OS
. We believe self‑help is broken and that people deserve a system that knows them, adapts, challenges, and grows with them. We aim to translate insight into transformation through AI personalization, lean experimentation, and deep psychological understanding.

Transform a "Personal Brand" into a "Top‑Tier Media." You lead the Content Factory by creative authority, producing content that is so good, unique, and aligned with our values it makes competitors look outdated.

• Architect the "Dual‑Brand" Strategy: build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
• Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self‑Help" industry.
• Define distinct, sharp editorial lines for each platform:
  Depth & Search for You Tube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for Linked In.
• Radical concepting & end‑to‑end delivery: write hooks, storyboard, and ensure the final cut matches the vision.
• Deliver what you pitch: find, hire, and onboard specialists such as motion designers, drone operators, or niche experts.
• Treat David as the "Actor" on set: ensure scripts, set, and direction are flawless so he can perform without mental load.
• Command the Content Factory: lead the internal team (Factory Manager, Video Editors, Graphic Designers) setting tempo, culture, and daily standards of excellence.
• Provide high‑level artistic direction and final quality checks. No content should publish if it doesn’t meet the "Paradox Standard" of aesthetics and storytelling.
• Challenge the team to upskill, pushing for sharper cuts, better sound design, and stronger visual storytelling.
• Fuel the Growth Engine: collaborate with the Head of Growth to produce assets designed to convert in ads.
• Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.

• Proven Content Builder: grew a media brand, You Tube channel, or personal brand to significant scale (100k+ followers or millions of views). Mastered virality and retention mechanics.
• Editorial Leadership: managed a creative team (editors, designers) and gave feedback that elevated a "good" video to a "masterpiece".
• Elite Scripting
  
  Skills:
  
  demonstrated scripts that performed, structuring narratives, hooks that stop the scroll, and engagement for 20+ minutes.
• Performance Fluency: worked in environments where content…