Commercial Marketing Associate Pandanaran

Overview

Ruangguru is a tech-enabled education company that provides a one-stop learning experience for students to have better access to quality content and service. Ruangguru has allowed students to access better quality educational content in the form of learning videos, question banks, test-prep materials, and study notes. Ruangguru platform has been proven to not only help families reduce the cost for education, but also elevate student outcomes.

• Develop, implement, and manage social media strategies to increase brand awareness, engagement, and conversions.
• Create and curate high-quality, engaging, and brand-aligned content (text, images, videos, stories, reels, etc.) for various platforms (Instagram, Facebook, Tik Tok, Linked In, Twitter/X, You Tube, etc.).
• Making content to be posted in the social media, including visual design making and video editing
• Schedule, publish, and monitor content consistently to ensure maximum visibility and audience engagement.
• Analyze social media performance using analytics tools, prepare regular reports, and provide actionable insights to improve reach and effectiveness.
• Collaborate with marketing, design, and product teams to ensure campaigns are aligned with brand strategy and business goals.
• Stay up-to-date with the latest social media trends, algorithm changes, tools, and best practices.
• Manage social media advertising campaigns (Facebook Ads, Instagram Ads, Tik Tok Ads, Linked In Ads, etc.) including budgeting, targeting, and performance analysis.
• Monitor competitor activities and industry trends to identify growth opportunities.
• Ensure brand consistency in tone, messaging, and visuals across all digital platforms.
• Interact with all centers’ PIC anything related to social media, ads, budgeting and design.

• Minimal S1/D3 di bidang Komunikasi, Marketing, Public Relations, Jurnalistik, atau bidang terkait
• Fresh graduate diperbolehkan melamar bila punya portfolio atau pengalaman magang/relevan.
• Pengalaman mengelola akun media sosial brand minimal 1–2 tahun
• Terbiasa membuat dan menjalankan content plan dan campaign.
• Pengalaman melakukan kolaborasi dengan influencer atau mengatur paid ads (nilai tambah).
• Menguasai platform utama:
  Instagram, Facebook, Tik Tok, Linked In, X (Twitter).
• Memahami algoritma & tren media sosial terbaru.
• Bisa membuat konten (caption, ide, storytelling) yang engaging.
• Menguasai dasar desain (Canva, Photoshop, Illustrator) → nilai tambah.
• Dasar video editing (Cap Cut, Premiere, After Effects) → nilai tambah.
• Mampu membaca dan membuat laporan analitik: reach, engagement, CTR, growth.
• Paham dasar ads (Facebook Ads, Instagram Ads, Tik Tok Ads) → bonus poin.