Marketing Director

Overview

The Marketing Director is responsible for the strategy, execution, and performance of the entire Andes Roofing marketing engine. This role oversees brand management, content, paid media, analytics, and tight alignment with both residential and commercial sales teams. You will work directly with ownership on a daily basis to align marketing strategy with the long-term vision and growth goals of the company.

• Brand & Strategic Leadership:
  Own, protect, and elevate the Andes Roofing brand across all platforms. Build and execute quarterly and annual marketing strategies aligned with company objectives. Ensure consistent messaging, visuals, and voice across all marketing channels.
• Budget Ownership ($1M+ Annual Spend):
  Plan, allocate, and manage a seven-figure annual marketing budget. Optimize spend across Meta Ads, Google Ads, SEO, video production, commercial marketing, and seasonal initiatives. Track ROI and continuously adjust strategy based on performance data.
• Digital & Social Media Oversight:
  Oversee all digital platforms, including Meta, Tik Tok, You Tube, and Google Business. Direct content calendars, paid advertising strategies, and brand storytelling. Monitor and analyze KPIs including CPL, CAC, conversion rates, attribution, and lead quality.
• Lead Flow & Sales Alignment:
  Work closely with both residential and commercial sales leadership. Build and refine marketing funnels tailored to each division. Ensure marketing output delivers consistent, high-quality, sales-ready leads.
• Team Leadership & Content Direction:
  Manage and mentor an in-house content creator. Assign, review, and approve weekly deliverables (video, photo, short-form, graphics). Provide clear creative direction while maintaining brand consistency and efficiency.
• Project & Vendor Management:
  Manage contractors, agencies, ad partners, and creative vendors. Oversee timelines, assets, shoots, events, and campaign launches. Ensure all external work meets Andes Roofing brand and performance standards.

• 3+ years of experience in a marketing leadership or director-level role.
• Proven experience managing a $1,000,000+ marketing budget.
• Strong understanding of paid media, analytics, funnels, and attribution.
• Experience leading creatives or managing in-house content teams.
• Highly organized, data-driven, decisive, and collaborative.
• Experience in home services, trades, or roofing is a plus—but not required.

• $120,000–$150,000 salary (based on experience)
• Performance-based bonuses
• Paid time off
• Health Insurance Reimbursement Plan
• On-site position in Sellersburg, IN