Senior Trade Marketing Specialist

Have you ever wondered who’s behind a pair of glasses? It’s us, from Safilo.

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship.

With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. With more than 30 brands, Safilo covers all the consumer segments: from Fashion Luxury – with Boss, Carolina Herrera, Etro, Isabel Marant, Missoni, Moschino, PORTS – to Lifestyle – with Carrera, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, Kate Spade New York, Kurt Geiger, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, Pierre Cardin, and Stuart Weitzman – and Sports & Outdoor – with Smith and Under Armour – up to Mass Cool – with Blenders, Polaroid, Privé Revaux and Seventh Street.

You are energetic, organized, collaborative, flexible and results driven. You are both analytical and creative. You flourish in a fast‑paced culture, are inquisitive, and have the dedication to succeed. You have an interest in fashion, products, and trends and collaborating with some amazing brands!

The Trade Marketing Sr Specialist is responsible for executing Safilo’s Trade Marketing strategy across all brands within key accounts and retail partners in North America. Main role is delivering retail and in store marketing programs, supporting sales teams and optimizing the marketing budget.

Additionally, this role includes strong collaboration with BOSS global teams to adapt BOSS and HUGO eyewear collections—ensuring product assortments, positioning, and marketing materials are aligned to the needs of the North American market.

• Implement Trade Marketing plans across key accounts and retail partners.
• Adapt global product and collection direction for the North American market.
• Deliver POS materials, retail tools, and customized solutions to support sell‑through.
• Maintain seasonal activation calendars and ensure on‑time execution.

• Work closely with Sales, Brand Management, and Global Teams to ensure cohesive execution.
• Provide market insights, trends, and competitive analysis to inform planning.

• Manage and track the Trade Marketing budget for North America.
• Maintain Excel‑based budget tools and ensure accurate forecasting.
• Oversee project timelines, vendor coordination, and installation schedules.
• Align retail marketing activities with sales priorities and commercial targets.
• Support key account meetings, line reviews, and commercial events as needed.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of Trade Marketing or Retail Marketing experience.
• Strong presentation, communication, and teamwork skills.
• Advanced proficiency in Excel and PowerPoint.
• Ability to analyze trends, retail performance, and market data.
• Ability to travel to key accounts as required.
• Graphic design skills (Adobe or similar) considered a plus.

We offer more than just a job, we provide a supportive environment where you can grow, feel valued, and enjoy your work. Our benefits include:

• 401(k) with Company Match:
  Invest in your future with confidence.
• Hybrid Work & Flexibility:
  Enjoy a hybrid schedule. (3 days in office, 2 days remote)
• Employee Perks:
  Discounts, seasonal events, and a fun, engaged culture.
• Supportive Team Culture:
  We prioritize employee engagement, recognition, and collaboration at every level.