Social Media Specialist

The Social Media Specialist will execute brand storytelling across The Vitamin Shoppe’s social media platforms (Instagram, Tik Tok, Facebook, X, You Tube, Linked In, and Threads) to foster a community of engaged customers, drive awareness of product innovation, and offer meaningful education around trending wellness topics.

This position plays a key role in ensuring the efficient execution and effectiveness of the company’s social media strategy. You’ll work within a tight-knit internal Content Team to conceive, create, and schedule engaging campaigns and posts that inspire, educate, and entertain our followers and non-followers alike. This position reports to the Sr. Content Strategist.

• Partner with internal graphic designers and video producers to create on-trend content that resonates with a highly engaged audience of health and wellness enthusiasts.
• Own organic content calendar curation and scheduling, ensuring timely and balanced posting.
• Write compelling post captions aligned with brand voice and campaign objectives.
• Track social performance and gather data for weekly, monthly, and quarterly report-outs.
• Conduct ongoing team brainstorms aligned to business priorities and trending topics.
• Stay on top of social trends, platform updates, and emerging content formats.
• Work closely with the integrated marketing team to support rewards program, product launches, promotions, and seasonal campaigns through engaging organic content.
• Curate weekly e-newsletter.

Education/Certification:

• Bachelor’s Degree or equivalent experience and instruction.

• 1-2 years of experience managing brand social media accounts.
• Strong understanding of platform best practices and trends.
• Ability to collaborate effectively with peers and external partners.
• Excellent writing and communication skills.
• Experience using social scheduling and analytic tools.
• Highly organized with strong attention to detail.
• Fitness, wellness, retail, or CPG experience is a strong plus.

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.