Head of Marketing

About Phaidra

About Phaidra Phaidra is building the future of industrial automation. The world today is filled with static, monolithic infrastructure in factories, power plants, buildings, etc. The controls programming is hard-coded with thousands of lines of rules, causing facilities to be slow to adapt and performance to degrade. Phaidra creates AI-powered control systems for the industrial sector, enabling facilities to automatically learn and improve over time.

Specifically:

• We use reinforcement learning algorithms to convert raw sensor data into high-value actions and decisions.
• We focus on industrial applications with measurable KPIs, ideal for reinforcement learning.
• We enable domain experts (our users) to configure the AI control systems without writing code, defining what AI agents should do and letting us implement it for them.

Our team has a track record of applying AI to tough problems, including achieving superhuman performance in games and reducing energy use in data centers. Phaidra’s mission depends on our core values:
Transparency
, Collaboration
, Operational Excellence
, Ownership
, and Empathy
. We seek individuals who embody these values to deliver excellence and foster a supportive culture.

Phaidra is based in the USA, but we are 100% remote with no physical office. We hire internationally with our partner, Oyster

HR. Our team is located across the USA, Canada, UK, Italy, Sweden, Spain, Portugal, the Netherlands, Singapore, Australia, and India.

Phaidra is hiring its first Head of Marketing. This foundational, solo role requires a hands-on, experienced marketer who can define strategy, create the narrative, generate pipeline, and execute across channels. You will set the foundation for a scalable marketing function while delivering immediate impact on brand, demand, and revenue. You will report to the CEO and collaborate with Sales, Product, and Solutions teams to position Phaidra as the strategic AI partner of choice for AI factories and data centers.

We are seeking a team member located within the USA or Canada.

• In the United States, eligible states include:
  California, Colorado, Connecticut, Georgia, Florida, Indiana, Maryland, Minnesota, Missouri, Nebraska, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington.
• In Canada, eligible provinces include:
  Ontario, British Columbia, and Alberta.

• Define and own Phaidra's global marketing vision, strategy, positioning, and narrative for AI factories and AI-native industrial automation.
• Support refinement and execution of the AI factory go-to-market strategy, positioning Phaidra as the strategic AI partner of choice.
• Build the marketing function from the ground up, including processes, tools, budgeting, reporting, and frameworks for future hires, working with Design to ensure scalable branding and visual storytelling.
• Track, report on, and optimize marketing performance using data-driven KPIs.
• Position Phaidra as a must-have solution for AI factory build-outs, reinforcing value to enterprise executives.

• Translate complex technical capabilities into clear, compelling messaging for CEOs, CTOs, COOs, and operations leaders.
• Establish Phaidra as a thought leader in AI-driven industrial optimization and infrastructure efficiency.
• Own Phaidra's narrative, including AI factories and related concepts, ensuring messaging resonates with technical and operational audiences.
• Collaborate with Design to create visually engaging content and materials that communicate Phaidra's value.
• Work with Product, Solutions, and Design to bring high-value AI factory use cases to market (e.g., energy efficiency, cooling optimization, reliability, performance).

• Build and execute demand generation programs that drive qualified pipeline and revenue.
• Partner with Sales on ICP definition, target accounts, funnel metrics, and enablement.
• Coordinate with Solutions, Customer, and Design teams to create customer proof points and success stories.
• Identify and support scalable channels and partnerships in collaboration with Sales…