Principal Product Manager, Gen AI, Creative; Advertising

Job  |  Services LLC

The generative AI team in Creative X (Amazon Ads) aims to democratize access to high‑quality ad creatives (images, videos, etc.) by building generative AI‑driven solutions for advertisers. To accomplish this, we are investing in text‑to‑image, text‑to‑video, text‑to‑text, and agentic AI models that will allow advertisers to generate high quality, performant creative in moments. The cutting‑edge capabilities and user experiences we develop will be deployed for use by advertisers and agencies within the Ads Console and have a large‑scale impact on the business.

• Own the vision and strategy for building prototyping for AI generated creative products and features
• Write documents that work backwards from customer and advertiser needs
• Dive deep into competitive and existing Amazon creative offerings
• Partner effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment
• Plan and deliver on executive‑level goals to deliver proof‑of‑concept prototypes
• Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right‑sized features, architectural improvements and revenue entitlement
• Monitor project execution and ensure that the delivery meets the appropriate levels of quality and is in line with target dates
• Drive execution of pioneering solutions to challenging problems with an entrepreneurial, highly innovative, technical mindset

• Meet 1x1 with scientists to prototype and review new concepts
• Partner with internal stakeholders to develop a vision for generative AI
• Prepare shaping documents, BRDs, PR FAQs, and other artifacts
• Deep‑dive voice‑of‑the‑customer feedback and quality benchmark results
• Review publications for new developments

• Bachelor’s degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and trade‑offs of a product
• Experience in technical product management

• Experience working directly with engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers.

Our base salary range for this position is $ – $ USD annually. Your Amazon package will include sign‑on payments, restricted stock units (RSUs), and a comprehensive benefits package that includes health insurance, 401(k) matching, paid time off, parental leave and more.

Posted: February 21, 2026 (Updated about 13 hours ago)