Eyewear Sales Representative
Listed on 2026-01-19
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Sales
Sales Representative, Business Development
Requisition I D: 914665
Store #: U00039 Emp Rep-Sacramento - Field US
Position: Full-Time
Total Rewards: Benefits/Incentive Information
If you've worn a pair of glasses, we've already met.
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.
With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one‑on‑one, developing professional relationships based on trust and care.
Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on Linked In!
General FunctionThe Sales Representative's responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best‑in‑class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.
Major Duties and Responsibilities- Achieve monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections carried.
- Develop and adhere to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4‑12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
- Regularly visit customers to ensure brand visual merchandising – refresh POP materials regularly along with board space to reflect brand positioning and support sell‑through of product.
- Log visits in One Sales Suite.
- Utilize reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
- Proactively manage distribution in the territory based on brand guidelines.
- Build strong working relationships at all levels within the practices and businesses managed.
- Utilize all brand materials to conduct regular customer trainings to reinforce knowledge and ensure the message to the end‑patient/consumer is translated consistently with the brand positioning.
- Remain current on trends affecting the business.
- Cultivate existing customer base with regular visits to locations, while continuously prospecting for new potential in the market.
- Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc.) in delivering broader synergy programs.
- Participate in and represent Luxottica in local, regional and national trade shows.
- Develop an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
- Submit weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
- Attend required corporate training sessions, conference calls, team meetings and appointments within the district.
- Develop and conduct trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.
- 2+ years (min) of direct sales experience with proven track record of results.
- Must be able to carry sample bags weighing at least 25 lbs.
- Strong written and verbal communication skills.
- Proven sales performance and ability to increase revenues.
- Strong interpersonal skills and the ability to develop relationships.
- Excellent…
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