Senior GTM Enablement Manager

About Outreach

Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions.

Global organisations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, Zoom Info, and Verizon to name a few. To learn more, please visit (Use the "Apply for this Job" box below)..

Outreach is a leader in sales engagement software and one of the fastest‑growing technology companies in the country. In order to sustain our success, we must continue to set up our internal teams for excellence. The Senior GTM Enablement Manager is responsible for equipping our GTM teams with the knowledge and resources they need to be efficient and effective. This role will own content creation, enablement tactics, training and productivity systems for our sales and customer success teams.

They will partner closely with our senior leaders and their enablement partners. Our go‑to‑market teams are growing dramatically and this role has a direct impact on our ability to deliver value to our prospects.

This position is hybrid in Seattle or Atlanta.

• Onboarding
  :
  Ensuring new reps deliver value as quickly as possible. Examples:
  Refining and managing segment‑specific onboarding curricula.
• Skill Training & Coaching
  :
  Enabling reps to consistently articulate our value to customers. Examples:
  Reinforcing our sales methodology and supporting a manager‑led coaching program, as well as driving programmatic efforts to improve our story‑telling capabilities.
• Product Enablement
  :
  Equip reps to understand and position the value and capabilities of new product releases and how they connect to the buyer journey. Examples:
  Collaborating with the Go‑to‑Market team to create online and offline training and enablement content. This role will have a direct product level partnership and will need to effectively represent their GTM enablement partners.
• Competitive Enablement
  :
  Work with Product Marketing to enable reps to consistently articulate our differentiators against top competitors. Examples:
  Refining battle cards and other competitive job aids. Creating a rhythm for competitive enablement and feedback.
• Outreach Excellence
  :
  Ensure reps are demonstrating excellence with how they present, demo and use Outreach. Examples:
  Creating and managing Outreach content for Outreach reps, and promoting/monitoring internal best practices for various roles.
• Tool Training & Adoption
  :
  Getting the most possible ROI from our rep‑facing tool stack, by managing the adoption and optimal usage of enablement and productivity tools. Examples:
  Learning management system, sales asset management, call analytics platform, sales intelligence platforms.
• Sales Motion Excellence
  :
  Ensure that sales teams have the content and tools to support conversations throughout the sales process. Examples:
  Drive the rollout of a refined sales stage process and the related pipeline management and forecasting approach.
• Internal Communications
  :
  Provide timely and easy access to all information reps need to do their jobs. Examples:
  Managing content management platform and creating/maintaining content on processes/motions/priorities.
• Continuous Improvement
  :
  Promote a culture of data‑driven continuous improvement and recognition. Examples:
  Monitor enablement completion/usage data and sales production data to recognize top performers and to identify learning/performance gaps (and align with sales + success leadership to address those gaps).

• Bachelor’s degree in psychology, marketing, business, education or equivalent experience
• 3+ years developing learning programs for sales/revenue teams
• 3+ years of experience working in a SaaS organization
• Prior experience with different LMS platforms
• Familiarity with change management approaches (e.g. the ADKAR model)
• Ability to analyze…