Sr. Product Marketing Manager, US Hispanic Marketing

Sr. Product Marketing Manager, Amazon US Hispanic Marketing

Job  |  Services LLC

The Amazon US Hispanic Marketing team is seeking a proven, well-rounded, and highly motivated Product Marketing Manager to own and drive strategic projects to make  the best place for Spanish language Customers to shop online. As a Sr. PMM on our team, you will be a strategic thinker with a strong operational bias; you will design and manage inclusive marketing initiatives to help strengthen Amazon’s perception across Hispanic audiences in the US, and you will have end to end ownership and provide direct visibility to senior leadership on all aspects of your roadmap on a regular cadence.

You must be comfortable dealing with ambiguity, working independently, be analytical, possess excellent problem-solving skills and enjoy the intellectual challenge associated with learning, launching, and evolving new products. Your oral and written communication skills will be superlative and you will excel in stakeholder relationship management. You will be passionate about your work and see the strategic big-picture, yet be detail-oriented and be organized.

You will have proven leadership skills in a very fast-paced, highly demanding environment. You will work closely with teams across Product, Campaign Management, Brand Planning, Creative, Media and Insights as well as with Brand & Business stakeholders in other parts of Amazon, agencies and external companies. The scope includes support and management of brand affinity and retail event campaigns, along with more focused and culturally-nuanced efforts, where you will provide strategic input, campaign leadership, cultural expertise and creative thinking.

You’ll be able to effortlessly pivot from designing and executing single channel campaigns to leading cross-channel, cross-functional programs, often simultaneously.

• Author integrated marketing & mass communications plans designed to primarily reach Hispanic/ Latino/a/x, and multicultural young adult (18-24) consumers
• Shape and effect campaign & creative briefs (single-channel & cross-channel)
• Develop and execute content and amplification strategies for our cultural content hub(s)
• Oversee the translation and transcreation of Spanish-language creative across campaigns
• Define channel strategies, effecting channel plans
• Develop and execute complex campaigns & programs of small and large scale
• Outline operational & executional requirements of a program and the process to address them
• Define and design processes, implement and / or utilize workflow tools
• Co-own campaign & program budget management and adherence
• Partner with and manage creative teams – internal partners and / or external agencies
• Manage creative asset development & delivery across multiple channels
• Work with Insights team to design learning agendas and assess campaign & program performance
• Collaborate with internal partners to share learnings, identify multicultural insights, shape strategies and design & execute multicultural targeted or inclusive campaigns for the US.
• Lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience in marketing or marketing research
• Experience communicating results to senior leadership
• Bachelor’s degree
• Bilingual in Spanish and English

• Master’s degree
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Knowledge of analytics tools and web traffic reporting
• Experience with A/B Testing or Multi-Variate Testing or both
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and…