Performance Marketing Effectiveness Director

Why Join Us?

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

• Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.
• Develop and drive a performance media mix strategy that adapts in real‑time to market conditions and customer demand.
• Serve as the go‑to representative to business and finance stakeholders for all things related to performance marketing effectiveness.
• Translate marketing performance into actionable business insights and clear tradeoffs.
• Identify quick‑turn, high impact opportunities to drive bookings and revenue within a 0–6 month window.
• Partner with channel leads to execute test‑and‑learn campaigns, tactical promos, or scaled optimizations with immediate impact.
• Build frameworks to assess marketing efficiency and marginal ROI across channels.
• Spot underperforming areas and recommend reallocation or optimization strategies.
• Work with analytics, media, and marketing teams to rapidly stand‑up targeted campaigns focused on driving incremental growth.
• Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.

• 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels.
• Proven ability to drive growth and reallocation strategies based on performance and business needs.
• Experience working in fast‑paced, cross‑functional environments, ideally within e‑commerce, travel, or marketplaces.
• Strategic thinker with strong analytical chops, that can turn data into actionable recommendations.
• Strong communication and stakeholder management skills with senior leaders.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits .

The total cash range for this position in Seattle is $ to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.