Principal, Global Integrated Campaigns

The Opportunity

The Global Integrated Marketing team drives Adobe’s enterprise B2B marketing strategy by crafting cohesive, cross-channel campaigns that connect with audiences worldwide and ensure every touchpoint reflects business objectives, on-brand messaging, and customer needs.

We’re seeking a Principal to lead a set of global B2B marketing campaigns and own the end-to-end strategy—from planning and orchestration to performance analysis! This role will partner closely across the marketing ecosystem on execution, messaging, and content development to drive measurable results. Do you enjoy working cross-functionally and seeing your campaign vision come to life? We would love for you to join our team.

• Campaign Strategy: Lead the development of marketing strategies that span regions and channels and align marketing goals with overall business objectives and target audience needs.
• Channel coordination and consistency: Streamline efforts across cross-functional teams to implement campaigns effectively and ensure a unified strategy across marketing channels.
• Market & customer knowledge: Stay on top of innovation and industry trends, competitive landscape, marketing capabilities, customer behavior, and new technologies to inform campaign strategy. Have an in-depth knowledge of common business challenges our customers face and how Adobe products help solve those challenges.
• Reporting and optimization: Monitor and report on marketing campaigns, using metrics to assess performance and optimizations needed. Develop and communicate insights, optimizations, and/or pivots needed through run-the-business and quarterly business reviews.
• Cross-functional influence & accountability: Extensively collaborate and influence key team members, working closely with Sales, Product Marketing, Digital and Events centers of excellence, BDRs, and senior leadership. Communicate effectively at various levels regarding marketing objectives and outcomes.

• Development and communication of end-to-end campaigns planned and in market
• Facilitate a degree of coordination across centers-of-excellence and for the execution of campaigns across channel, content, and related teams
• Ensure consistent messaging and alignment across all channels
• End-to-end campaign performance analysis and insights, including finding opportunities for optimization that elevate the impact of our B2B marketing

• Significant experience in B2B marketing planning, including managing a range of marketing programs and tactics.
• Proven ability to design and implement global, multi-channel campaigns that align with business priorities and drive measurable outcomes.
• Strong background in analysis and performance optimization, including reporting and insights to inform pivots and improve return on investment.
• Outstanding communication, presentation, and collaboration skills.
• Ability to thrive in fast-paced environments—anticipating challenges and proactively solving them.
• Skilled at influencing and steering large-scale initiatives without direct authority, with a positive attitude that encourages collaboration and momentum!
• Clear, informed perspective on what 'good' looks like across all facets of campaign marketing.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to…