Senior Lifecycle Marketing Manager

Company Description

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories. Our mission is to empower the change maker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact.

We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.

Givebutter is hiring a Senior Lifecycle Marketing Manager to own and scale high-impact lifecycle marketing programs that drive activation, feature adoption, expansion, retention, and customer advocacy. Reporting to the Customer Marketing Manager and collaborating across Marketing, Product, Finance, Sales, Customer Success, and more, you’ll co‑create lifecycle growth strategy while owning the end‑to‑end execution and optimization of campaigns tied to key business metrics.

You’ll inherit strong lifecycle foundations and play a critical role in evolving them into a sophisticated, data‑driven growth engine as Givebutter scales. This role sits within Marketing and is focused on scalable campaign strategy, experimentation, and measurable revenue impact.

• View things from the customer’s perspective and bring an empathy‑first lens to lifecycle marketing, pairing qualitative insight with behavioral data to craft messaging and experiences that move customers through activation, adoption, and expansion stages.
• Understand how small changes supercharge growth, recognizing how incremental improvements across onboarding flows, nurture programs, and feature adoption campaigns compound into meaningful gains in activation rates, retention, and LTV.
• Can zoom in and out of the full lifecycle funnel, digging into channel‑level performance, experiment design, and conversion metrics to drive improvements at specific stages.
• Fail fast and learn faster, operating with a strong experimentation mindset, launching A/B tests and iterative improvements across channels, and using performance data to inform strategy.
• Collaborate instinctively, leading cross‑functional lifecycle initiatives in partnership with Product Marketing, Content, Paid, Sales, and Customer Success while maintaining clear ownership of marketing strategy and execution.

• Identify and launch changes to the customer journey via email, in‑app notifications, text messaging, and more to increase Givebutter adoption, usage, and retention.
• Own lifecycle campaign strategy across onboarding, activation, feature adoption, expansion, and retention; build and optimize automated, multi‑channel nurture programs that measurably improve activation rates, product usage, and long‑term customer value.
• Work alongside Product Marketing to launch campaigns that introduce new features to customers that drive adoption and usage.
• Develop and execute data‑informed feature adoption campaigns, leveraging segmentation and behavioral triggers to increase time‑to‑value and deepen product engagement tied to business KPIs.
• Manage review sites like G2, Capterra, and Trust Pilot to generate reviews and increase Givebutter’s brand sentiment and reputation; build and scale customer marketing programs that turn high‑sentiment users into public champions through review generation, testimonials, and social proof.
• Generate success stories through outreach to successful users that signal positive sentiment, working with the Content Marketing team to bring those stories to life.
• Identify high‑value customer segments using product and engagement data, and partner with Content to transform advocacy into…