Product Marketing Manager Intern ( Shop Product Marketing - Summer; MBA

Responsibilities

About the team
The Product Marketing team at Tik Tok helps build holistic go-to-market plans across Tik Tok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across Tik Tok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of Tik Tok's eCommerce products.

• May 11th, 2026
• May 18th, 2026
• May 26th, 2026
• June 8th, 2026
• June 22nd, 2026

We are looking for talented individuals to join us for an internship in 2026. Internships at Tik Tok aim to offer students industry exposure and hands‑on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities ernships at Tik Tok provide students with hands‑on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore.

Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. It runs for 12 weeks. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.

Please state your availability clearly in your resume (Start date, End date).

• Drive go-to-market strategies – including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets – across the seller journey to convert, grow, and retain our sellers.
• Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
• Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention.
• Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
• Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts.
• Build research to help influence Product
  
  Roadmap:
  
  ROI analysis, dependency analysis and other techniques to prioritize the product requirements.

• Currently pursuing an MBA degree.
• Able to commit to working for 12 weeks during Summer 2026.
• Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
• Experience working with product management, analytics and design to scale products.
• Experience in growth and lifecycle marketing via email, in‑product, content marketing and other owned channels.
• Ample experience working with and influencing cross‑functional partners (marketing, design, copywriting).
• Familiarity with marketing automation, A/B testing and analytical tools.

• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

Compensation Description (Hourly) – Campus Intern
The hourly rate range for this position in the selected city is $47.50 – $47.50.
Benefits may vary depending on the nature of employment and the country work location. Interns have day‑one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in the first half of the year, 40 if hired in the second half). Interns who are not working 100% remote may also be eligible for a housing allowance.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the…