Event Marketing Demand Generation Senior Manager

* Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams.
* Ensure campaign strategy is clearly translated into channel activation plans and creative execution.
* Partner with Experience Strategy to align audience strategy with event positioning, content, and attendee experience design.
* Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals.
* Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution.
* 8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
* Proven experience owning and leading integrated marketing campaigns across multiple channels
* Strong expertise in audience segmentation, targeting strategy, and campaign orchestration
* Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders
* Strong analytical skills and experience using data to drive campaign optimization and strategy
* Excellent communication, leadership, and stakeholder management skills
* Strong project management and organizational capabilities
* Ability to operate effectively in fast-paced, highly cross-functional environments
* Experience leading demand generation strategy for large companies and campaigns. Plus if for large-scale events, conferences, or tentpole campaigns
* Experience working in enterprise B2B technology marketing
* Familiarity with Salesforce audiences, products, and ecosystem
* Experience aligning campaign strategy to pipeline generation and business impact metrics
* Strong executive presence and experience presenting to senior stakeholders
* Experience working with marketing analytics, audience platforms, and marketing automation tools

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and
* be your best*, and our AI agents accelerate your impact so you can
* do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our  for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
#J-18808-Ljbffr