Media Business Director

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact:
We are seeking a dynamic Brand Media and Sponsorship Business Director to serve as the Dedicated Global Brand Media Lead for our organization. In this high‑impact individual contributor role, you will act as the strategic bridge and trusted advisor between the Integrated Marketing and Creative team and the Global Media and Sponsorship team, orchestrating the end‑to‑end brand media and sponsorship narrative across all markets.

• Strategic Leadership & Governance
  • Global Stakeholder Leadership:
    Act as the primary strategic interface for the Integrated Marketing & Creative organization (and Brand General Manager’s, where required), serving as the dedicated global lead for all brand media and sponsorship initiatives.
  • Process Governance:
    Collaborate cross‑functionally to design, implement, and govern the interaction process between Integrated Marketing, Brands and execution teams, ensuring consistency, compliance, and agility.
  • Project Leadership:
    Lead high‑visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.
  • Innovation:
    Champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in‑house digital teams and external agencies towards optimal media strategy, integrated media plans, data‑driven learning agendas and mobilizing insights & optimization outputs to drive efficiency and pre‑agreed brand measurement framework KPIs.
• Planning, Briefing & Deliverables
  • Brief Ownership:
    Own the distribution and communication of all brand media and sponsorship briefs (internal and external), ensuring clarity of vision and objectives.
  • Core Deliverable Management:
    Manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post‑campaign reports.
  • Objective Planning:
    Apply analytical rigor and a scientific mindset to produce evidence‑based proposals, rationale, and learning agendas to drive impact.
  • Stakeholder Alignment:
    Work with Planning, Agency, and Execution Leads to coordinate responses to briefs, ensuring all outputs align with the agreed strategic business goals and integrated marketing team deliverables.
  • Creative Integration:
    Collaborate with Integrated Marketing & Creative teams to ensure media, sponsorship, and creative strategies are aligned, defining asset requirements and delivery timelines.
• Financial Accountability & Performance
  • P&L Ownership:
    Be accountable for brand‑specific media and sponsorship finance decisions and P&L management, ensuring financial rigor, transparency, and managing the allocation of capital across markets, channels, and geographies based on measurement outputs, corporate guidance and Brand GM requests.
  • Business Reporting:
    Drive brand business targets and lead comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.
  • Global Synthesis:
    Synthesize market‑specific schematics and reports into global views, analyzing learnings to provide actionable insights that inform future planning and capital allocation.

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience.
• 12+ years experience in client management and strategic media and sponsorship planning, gained in‑house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.
• Proven experience leading complex, multi‑market brand media…