Shop - Product Marketing Manager, Category Solutions

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading internet companies. With millions of loyal users globally, Tik Tok is positioned to deliver a brand-new and better e-commerce experience by bringing discovery, inspiration, and joy back to shopping.

About the team:
The Product Marketing team at Tik Tok builds holistic go‑to‑market plans across Tik Tok's eCommerce products. We drive full‑funnel product education, adoption, and revenue, and we are the voice of the market, collecting and sharing meaningful insights with the product team to shape future eCommerce products.

• You have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
• You enjoy working cross‑functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce a new suite of products to the US.
• Drive go‑to‑market strategies—including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain sellers.
• Partner with marketing teams to ensure the product suite is on‑message and maximized across each channel.
• Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention, track marketing program performance, and improve through continuous testing.
• Be the Subject Matter Expert for your product: help sellers with white‑glove product support, build roadmaps, run enablement sessions, and participate in QA testing.
• Be the Voice of the Customer by managing input and feedback from various types of users (end‑users, merchants, creators, employees).

• 3+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce or social commerce.
• Experience and understanding of e‑commerce categories (beauty, fashion, etc.).
• Experience working with product management, analytics, and design to scale products.
• Experience in growth and lifecycle marketing via email, in‐product, content marketing, and other owned channels.
• Familiarity with marketing automation, A/B testing, and analytical tools.
• Bachelor’s degree required.

• Master’s degree in a related field (MBA, computer science).
• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

Tik Tok is the leading destination for short‑form mobile video, inspiring creativity and bringing joy. Our global headquarters are in Los Angeles and Singapore, with additional offices worldwide.

We are driven by curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team, and our diverse, inclusive culture empowers us to create value for our communities.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diversity and strive to build an environment that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes. If you need assistance or a reasonable accommodation, please reach out to us at

Compensation:
The base salary range for this position in the selected city is $121,600 – $232,645 annually. Benefits include medical, dental, and vision insurance; a 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; and 10 paid holidays per year.