Temporary Senior Loyalty Engagement Specialist

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

• Runner First

  We act in the best interest of the runner

• Word is Bond

  We do what we say we’ll do

• Champion Heart

  We give our all in everything we do

• There is no “I” in Run

  We stay generous with our humanity

• Keep Moving

  We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Note:
This is a temporary assignment (6‑7 months).

The Senior Loyalty & Engagement Specialist will help execute the strategic plan for Brooks Run Club. Brooks Run Club is a core brand program that’s critical to driving long‑term loyalty, retention, and growth. You will be responsible for helping execute the Brooks Run Club 3‑year vision with a focus on driving forward seasonal programming, membership benefits, digital and physical experiences. Managing the day‑to‑day operations of the Brooks Run Club will include cross‑functional collaboration, strategic planning, reporting, creative reviews, testing, and overall grit to bring the Brooks Run Club vision to life.

You will also be responsible for managing the loyalty program activation calendar, launches, and overall story themes to ensure members receive the most engaging digital and in‑real‑life experiences. The Senior Loyalty & Engagement Specialist is responsible for contributing to the increase of our core loyalty KPIs and collecting customer data to deliver improved personalization.

• Manage the front‑line day‑to‑day operations with Brooks Run Club team to ensure flawless execution across the multiple tactics behind each activation
• Responsible for the ongoing development and execution of the Brooks Run Club landing and promotional destination within  .COM
• Manage the seasonal programming for Brooks Run Club which includes managing our vendor relationships, driving integrated marketing plans, and securing prizing for programming
• Work closely with the CRM team on loyalty related communications, activations, workflows, personalization, and more to communicate Brooks Run Club. Responsible for building out the objectives and proposed touch points
• Work closely with the Manager of Loyalty & Engagement on how to bring Brooks Run Club to the Brooks stores. Responsible for executing these strategies including signage, activations, and procurement
• Create the Brooks Run Club physical activation experiences in partnership with the Events team focusing on owned properties and expansion into retail opportunities as the business requires
• Develop and implement the customer promotion roadmap which includes definition/refinement of member benefits, prizing strategy, and marketing communications
• Create and execute annual customer engagement promotion editorial calendar for launches of new benefits and features
• Integrate promotional campaigns into the brand marketing calendar to promote benefits and offers and increase revenue
• Manage Brooks Run Club analytics and reporting to understand customer insights, performance toward KPIs, business opportunities, and learnings to support new Brooks Run Club experiences and future program benefits
• Collaborate with Run Sights Lab, digital products, digital marketing, events, sports marketing, and other key stakeholders to establish testing framework for new benefits and experiences. Ensure all tests and scaled approaches have clear KPIs and establish the necessary measurement processes, infrastructure to enable that

• Bachelor's degree with a focus in marketing, business, or another related field
• 3+ years of experience working to build/enhance loyalty program features, benefits, and prizes
• Mix of consulting and client‑side experience in loyalty programs desirable
• Proj…