Communications Manager

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world.

To this end, we have put intentional focus on creating equitable work spaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

As the Communications Manager, you will be responsible for executing Highspot’s earned media, organic social, and executive communications programs as a core member of the Corporate Marketing team. Reporting into Corporate Marketing leadership, you will help translate Highspot’s AI-powered GTM narrative into consistent, high‑impact market visibility. This role is both strategic and hands‑on. You will own day‑to‑day communications execution while partnering closely with Demand, Product Marketing, Web, ABM, Enablement, and agency partners to ensure Highspot’s story shows up clearly, credibly, and consistently across modern buyer and LLM‑driven discovery channels.

You’ll play a critical role in strengthening Highspot’s brand voice, increasing share of voice, elevating executive visibility, and turning earned and social momentum into measurable influence and buyer intent.

• Communications Strategy & Execution:
• Partner with the VP of Corporate Marketing and Head of Market Influence to develop and execute Highspot’s earned media and communications strategy
• Own day‑to‑day execution across earned media, organic social, and executive communications
• Translate Highspot’s AI, GTM performance, and customer impact narratives into compelling, channel‑specific storytelling
• Earned Media & Analyst Relations Support:
• Execute proactive media pitching and story development in partnership with the executive and cross‑team stakeholders
• Pursue and secure award and speaking opportunities for the company, our executives, and our agentic GTM performance platform
• Amplify press coverage, thought leadership, customer stories, and event moments across owned and social channels
• Support analyst relations programs with briefing preparation, narrative alignment, and follow‑up coordination
• Organic Social & Executive Visibility:
• Manage day‑to‑day organic social publishing, engagement, and optimization across Linked In and priority channels
• Develop and execute executive social strategies that expand reach, credibility, and engagement for Highspot leaders
• Monitor industry conversations to identify timely opportunities for Highspot to lead and participate
• Data, Insights & Optimization:
• Own social performance analytics and listening using tools such as Sprout Social
• Translate performance data and listening insights into recommendations for messaging, campaigns, and content strategy
• Partner with Web and ABM teams to drive LLM visibility, intent spikes, and measurable engagement outcomes from earned and social efforts
• Cross‑Functional
  
  Collaboration:
• Work closely with Demand, Product Marketing, Enablement, Events, and Rev Ops teams to support integrated campaign execution
• Ensure communications efforts are aligned with broader GTM priorities and product launches
• Bring an editorial mindset to planning, helping identify and shape stories across the business

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent experience
• 3‑4+ years of experience in communications, PR, corporate marketing, or social media (B2B SaaS preferred)
• Proven experience executing earned media and organic social programs
• Strong writing and editing skills, with the ability to adapt messaging by channel and audience
• Experience working with PR agencies and cross‑functional stakeholders
• Familiarity with social publishing, analytics, and listening tools (Sprout Social,…