Event Marketing Specialist

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world.

To this end, we have put intentional focus on creating equitable work spaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

The Event Marketing Specialist is responsible for the planning and execution of North America events. They will handle logistics, such as venue selection, catering, and transportation. They will also be responsible for marketing the event and coordinating with vendors. This is an exciting opportunity for a bold, self‑starter, a new position in Highspot’s Demand Generation team, perfect for someone looking to unleash their creativity and build memorable event experiences that drive pipeline and delight customers.

The ideal candidate will be responsible for executing a fully integrated field marketing plan aligned with the revenue goals of the business, focused on building high‑quality net new pipeline and accelerating existing pipeline.

• Plan and execute a wide range of events:
  This includes trade shows, virtual workshops, field events (dinners, happy hours, etc).
• Manage all event logistics:
  From venue selection and contract negotiation to catering, A/V setup, and on‑site coordination.
• Manage event budgets:
  Track expenses, negotiate with vendors, and ensure events stay within budget guidelines.
• Collaborate with internal and external stakeholders:
  Work closely with marketing, sales, and other departments to align events with company objectives. Build strong relationships with vendors and partners.
• Promote events and drive attendance:
  Develop marketing materials, manage event registration, and execute pre‑event communication strategies.
• Measure event success and report on key metrics:
  Analyze event data to assess ROI and identify areas for improvement.
• Willingness to travel 15% of the time (2x quarter).

• Proven experience:
  
  2–3 years of experience in event planning and execution.
• Strong project management skills:
  Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines.
• Excellent communication and interpersonal skills:
  Ability to build rapport with diverse stakeholders, communicate clearly and concisely, and resolve conflicts effectively.
• Budget management experience:
  Experience developing and managing event budgets.
• Analytical skills:
  Experience analyzing attendee data, market trends, and campaign performance to develop and execute impactful event strategies that drive engagement, generate leads, and achieve business objectives.
• Bonus Points:
• Proficiency in event technology:
  Familiarity with event management software, registration platforms, and virtual event tools.
• Familiarity with marketing automation tools and CRM systems (Salesforce) – Marketo is a plus.

Base salary range: $74,000 - $120,000. Employees are eligible to receive stock options and may also receive other forms of compensation. The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.

• Comprehensive medical, dental, vision, disability, and life benefits
• Health Savings Account (HSA) with employer contribution
• 401(k) Matching with immediate vesting on employer match
• Flexible PTO
• 8 paid holidays and 5 paid days for Annual Holiday Week
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• 18 weeks paid parental leave
• Access to Coaches and Therapists through Modern Health
• 2 volunteer days per year
• Commuting benefits

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.