Performance Marketing Effectiveness Director

Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

We’re looking for a commercially minded strategic thinker and data‑driven Performance Marketing Effectiveness
Director to lead cross‑channel optimization and drive near‑term marketing impact, for our Vrbo brand. This role will sit at the center of our marketing ecosystem, across SEM, SEO, Metasearch, Paid Social, CRM ensuring our investment is aligned to business priorities, optimized for efficient returns, and laser‑focused on unlocking growth opportunities. You’ll work across marketing channels and global teams to allocate budgets, surface efficiencies, and uncover growth opportunities with a focus on the next 0–6 months.

You'll serve as performance marketing lead in conversations with business, finance, and regional teams and connect marketing strategy to commercial performance and ensure we deploying our resources to support near term business growth.

• Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.

• Develop and drive a performance media mix strategy that adapts in real‑time to market conditions and customer demand.

• Serve as the go‑to representative to business and finance stakeholders for all things related to performance marketing effectiveness.

• Translate marketing performance into actionable business insights and clear tradeoffs.

• Identify quick‑turn, high impact opportunities to drive bookings and revenue within a 0–6 month window.

• Partner with channel leads to execute test‑and‑learn campaigns, tactical promos, or scaled optimizations with immediate impact.

• Build frameworks to assess marketing efficiency and marginal ROI across channels.

• Spot underperforming areas and recommend reallocation or optimization strategies.

• Work with analytics, media, and marketing teams to rapidly stand‑up targeted campaigns focused on driving incremental growth.

• Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.

• 10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels.

• Proven ability to drive growth and reallocation strategies based on performance and business needs.

• Experience working in fast‑paced, cross‑functional environments, ideally within e‑commerce, travel, or marketplaces.

• Strategic thinker with strong analytical chops, that can turn data into actionable recommendations.

• Strong communication and stakeholder management skills with senior leaders.

The total cash range for this position in Seattle is $ to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $ to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance…