GTM Campaigns Specialist

At Pitch Book, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, Pitch Book is the place for you.

Pitch Book’s Marketing team is a world‑class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity‑rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go‑to‑Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes.

United by purpose and leveraging a data‑driven approach, our team empowers Pitch Book to meet the speed of private capital and help customers move forward with conviction.

• Support the development and delivery of campaign messaging by coordinating inputs across business units and marketing functions to ensure alignment and timely execution.
• Coordinate non‑release communications outside of standard GTM launch and tiering process, partnering with Product and Support teams to gather details, brief in Creative, Marketing Operations, and Enablement, and coordinate approvals for external communications.
• Support in the setup, brief‑in, and go‑live of campaigns promoting product launches, certifications, learning opportunities, or relevant value propositions in coordination with marketing channel partners.
• Coordinate with stakeholders on the production of campaign assets and ensure deliverables meet brand, messaging, and timing requirements.
• Maintain GTM Campaigns content on the internal intranet, ensuring relevant information is accurate and up to date on a consistent basis.
• Manage campaign work‑back schedules across teams, including internal work‑back schedules and go‑live dates across channels.
• Stay up to date on business operations, product roadmaps, the macro‑industries, and workflows of the customers we aim to serve and support.
• Ensure consistent and fully optimized execution of campaigns and programs through active tracking of metrics and KPIs.
• Analyze campaign performance data, identify opportunities to enhance campaign effectiveness, and communicate results and optimizations with stakeholders.
• Support the vision and values of the company through role‑modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested.

• Bachelor’s degree in marketing or business or 2 years of equivalent experience in a marketing or project management related role.
• Experience with project management tools (Asana, Smartsheet) and using supporting technology stack.
• Knowledgeable on marketing principles, such as prospect life cycles, customer life cycles, marketing campaigns, and success metrics.
• Ability to manage simultaneous project priorities, define tasks, coordinate activities, deliverables, and schedules and stay connected to the details. Experience working with Customer Success and Product and/or Product Marketing partners preferred.
• Passionate about understanding Pitch Book’s varied customers and providing them with great experiences while impacting the business.
• Self‑starter attitude who can work independently as needed and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work.
• Solid analytical foundation. A data‑driven approach to this…