Sr. GTM Campaigns Manager

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At Pitch Book, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things.

The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence. If you have a good attitude and are willing to roll up your sleeves to get things done, Pitch Book is the place for you.

Pitch Book’s Marketing team is a world‑class B2B growth engine, fueling the company’s momentum as the pulse of private capital markets. Operating at the pace of our complex and opportunity‑rich industry, we deliver impactful marketing that adapts to shifting market dynamics while bringing clarity, precision, and creativity to every stage of the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go‑to‑Market, Channel, and Operations strategies, we ensure our work doesn’t just inform—it shapes.

United by purpose and leveraging a data‑driven approach, our team empowers Pitch Book to meet the speed of private capital and help customers move forward with conviction.

The Senior GTM Campaign Manager designs and executes integrated marketing campaigns to drive acquisition, retention, and revenue growth within Pitch Book’s core customer segments. This role ensures that external go‑to‑market activities are unified and aligned to segment‑specific product and data roadmaps, market opportunities, and revenue targets. It blends lifecycle marketing practices, account‑based marketing principles, and audience insights to deliver campaigns that reflect the priorities and goals of each segment.

This role is highly cross‑functional and will collaborate closely with commercial business units and marketing functions for campaign launches. The ideal candidate can operate autonomously and fluidly between strategic planning and hands‑on execution.

• Partner with commercial GTM teams to identify high‑value accounts and co‑build strategies that support business and revenue targets across Pitch Book’s defined commercial segments.
• Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, taking into consideration product or data specific roadmaps, customer needs, and account plans.
• Partner with marketing stakeholders to develop and execute multi‑channel campaigns that reflect the priority goals of each segment.
• Create strategic segment‑oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey.
• Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization.
• Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution.
• Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement.
• Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution.
• Support the vision and values of the company through role‑modeling and encouraging desired behaviors.
• Participate in various company initiatives and projects as requested.

• 5+ years of enterprise B2B marketing experience.
• Background in all areas of go‑to‑market campaigns: campaign planning, lifecycle marketing, account‑based marketing, integrated marketing campaigns, marketing operations, and marketing analytics.
• Experience working cross‑functionally across commercial and marketing teams to design and execute on targeted acquisition, retention, and…