Digital Marketing Coordinator

Established in 2017 Indigenous Pact PBC, Inc., a certified B-Corporation, set out on a mission to create health equity for American Indians and Alaskan Natives. As part of a global movement of certified B-Corporations, we aim to balance purpose and profit by meeting the highest social, environmental, legal, and public standards to build a more sustainable and inclusive economy.

Indigenous Pact’s dedicated, experienced, and knowledgeable team brings decades of experience working in Indian Country. We help strengthen and improve the sustainability of Tribes and Tribal Organizations' health, wellness, and long-term care programs and services. Indigenous Pact specializes in developing customized and turn-key solutions to generate sustainable revenue, increase healthcare access, and improve health outcomes for all Native Americans.

Job Description

• Job Title: Digital Marketing Coordinator
• Base Salary: $55, USD, based on skill and experience.
• Location: USA
• Travel Requirements: 5-10% of national and international travel may be required from time to time
• Reports to: Marketing Manager

Job Summary:

Reporting to the Marketing Manager, the Digital Marketing Coordinator will play a pivotal role in driving awareness of Indigenous Pact’s mission, activities and impact. The Digital Marketing Coordinator will be responsible for supporting the digital marketing and social media marketing plan execution while enhancing overall marketing strategies for Indigenous Pact. You are someone who is solutions-oriented, prides themselves on strong attention to detail and organization, has excellent communication skills, a thorough understanding of marketing practices in business consulting environment, and knows how to take a growing brand to its fullest potential.

This role is a remote role based in the USA, with 5-10% of national and international travel may be required from time to time.

Essential Job Functions :

• Support the Marketing team in execution and maintenance of digital marketing and social media marketing plan and initiatives for the brand and its clients
• Monitor and research digital marketing trends and strategies to stay up to date with best practices in social media management and digital marketing
• Identify digital channels and execute social media strategies for campaigns including idea generation, content creation, design, and scheduling.
• Maintain and act as the main point of contact for the organization's website including web updates and development.
• Update and monitor Indigenous Pact’s social media accounts, including Instagram, Facebook, and Linked In.
• Conduct brand analysis to determine the effectiveness of the messaging, positioning, and perceptions of the target audience.
• Create marketing collateral including writing, developing, and managing of digital marketing materials
• Strategize and negotiate with media partners to obtain the most competitive rates for ad space and keywords and help ensure the success of paid media campaigns.
• Conduct search engine optimization tasks to determine strategies for improving visibility and ranking.
• Reading analytics reports, understanding data needs, and providing insights that inform strategy and decision-making

The above duties and responsibilities are not an all-inclusive list but rather a general representation of the duties and responsibilities associated with this position. The duties and responsibilities will be subject to change based on organizational needs and/or as deemed necessary by the supervisor.

Required Skills/Abilities :

• Demonstrated ability to adapt and prioritize in a fast-paced environment
• Strong written and verbal communication skills with the ability to interact effectively with internal and external parties.
• Familiarity with media relations practices and experience in creating and distributing media materials.
• Detail-oriented with strong organizational skills and the ability to meet deadlines.
• Passion for the organization's mission and commitment to promoting its goals through strategic communications.
• A self-starter who is capable of working independently
• Strong technical skills with experience using Word Press, Square Space, Google Analytics, and other email…