Media Planner, Brand Marketing

Media Planner, Brand Marketing, Amazon Music

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About Amazon Music:
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert live streams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service:
Prime members get access to all music in shuffle mode and top ad‑free podcasts; customers can upgrade to Amazon Music Unlimited for unlimited, on‑demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or using Alexa‑enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Brand Media Planner to own a multi‑million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. In this role, you will build highly impactful full‑funnel campaigns, test into white‑space opportunities, define, execute, and measure Brand Paid Media marketing from strategy to execution to drive scalable growth for the business.

You will manage media mix, targeting, and measurement, working closely with creative, content, and brand teams, and with media agencies to deliver flawless campaign execution.

• Manage a multi‑million dollar global media budget to drive awareness and adoption of Amazon Music
• Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home, and more
• Optimize media mix and targeting to improve efficiency and ROI
• Lead measurement and analytics efforts to provide data‑driven insights that inform future campaign planning, including running Brand Lift studies and leveraging in‑house models for financial impact
• Collaborate cross‑functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning
• Manage relationships with media agencies and vendors to ensure flawless campaign execution
• Contribute to go‑to‑market plans and collaborate with stakeholder teams for full‑funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.)

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross‑functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

• Experience in multi‑territory campaign management
• Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and…