Growth Marketing Manager

Overview

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you.

From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Growth Marketing Manager I

We’re seeking a Growth Marketing Manager to unite our Integrated and Field Marketing teams and extend the reach of our campaigns to a broader set of accounts. You’ll play a crucial part in converting integrated marketing leads into real pipeline through scalable digital, virtual, and in-person programs. Your work will expand the impact of our marketing, bringing innovative demand generation activities to a wider audience while ensuring alignment and collaboration across teams.

• Identify and scale marketing programs globally, adapting for regional and industry needs without losing brand cohesion.
• Build relationships and drive alignment with Integrated, Field, and Regional Marketing teams for maximum impact.
• Envision and deliver creative marketing campaigns that engage, delight, and convert target audiences.
• Manage complex, multi-channel campaigns and virtual events with extraordinary attention to detail.
• Continuously analyze program data and use insights to drive improvements in pipeline and revenue.
• Shape new team structures, processes, and best practices within an evolving, collaborative environment.

• Help define and shape a key new marketing function, building strategy, programs, and team structure from the ground up.
• Gain exposure to a wide range of marketing activities, from strategy and ideation to execution and analytics.
• Broaden your internal and external network, working closely with Marketing and Sales teams globally.
• Accelerate your own career by contributing to programs with company- and industry-level impact.

• Plan and execute global virtual experiences—such as webinars, demos, and round tables—to move prospects and accounts through the funnel.
• Lead the creation and delivery of impactful Account Based Marketing (ABM) campaigns, working in close partnership with Sales.
• Ideate, launch, and scale new marketing activities and nurture programs focused on driving demand at scale for untapped segments and accounts.
• Analyze campaign performance, optimize tactics, and use A/B testing to drive efficiency and maximize ROI.
• Apply an AI-first mindset to continually innovate and accelerate demand generation strategies.

• 4-6 years of B2B demand generation or field marketing experience, ideally in SaaS
• Bachelor’s degree in Marketing, Business, or related field
• Hands-on experience with marketing automation (Marketo), CRM (Salesforce), and virtual event platforms (Zoom Webinar, ON24, or similar)
• Proven expertise in ABM strategy and execution
• Strong data-driven mindset and analytical skills for measuring and optimizing programs
• Excellent project management and communication skills; ability to juggle multiple programs simultaneously
• Preferred: AI-driven marketing campaign experience, background in Sales/Revenue/Marketing Ops, proficiency in marketing attribution, and event/digital marketing certifications

• Collaboration is at our core—we partner closely with global Marketing and Sales teams, constantly iterating to meet regional and…