Manager, marketing - Owned Channels

Join to apply for the Manager, Marketing - Owned Channels role at Starbucks
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$112,900 - $169,500 per year

• Develop and manage content calendars for owned channels, ensuring alignment with brand strategy, seasonal campaigns, and key business priorities.
• Oversee asset creation and delivery, partnering with creative teams to produce high‑quality content that drives engagement and conversion.
• Lead cross‑functional collaboration with go‑to‑market, digital, product, brand experience, and operations teams to ensure seamless execution of marketing initiatives across all customer touchpoints.
• Develop and implement test & learn plans in partnership with digital and analytics to inform strategic briefs and content optimization.
• Author marketing briefs that guide channel communication, prioritization and creative execution. Lead asset development with creative teams to ensure output is on brief.
• Collaborate with a broad group of cross‑functional partners to develop comprehensive briefs, connecting dots across teams to strengthen the work.
• Lead the development of written communications including leadership presentations, campaign recaps and channel learnings.
• Bring fresh, creative, big idea thinking for evolving approaches to content in owned channels, to deepen brand love and stoke brand engagement in new ways.

• A creative mindset
• Strategic thinking and storytelling skills
• Experience with content planning and calendar management
• Experience partnering with cross‑functional teams
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to confidently develop and present strategic recommendations
• Ability to solve complex problems and take new perspective on existing solutions
• Ability to balance multiple priorities and meet deadlines in fast‑changing environments
• Functions effectively with ambiguity and change
• Proven ability to respond to and prioritize changing demands effectively
• Ability to influence laterally and cross‑functionally
• Strong project management skills – highly organized and attentive to details
• Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
• Progressive experience in product or brand management - 5+ years

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time, eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program, Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools.

Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. For more detailed information about benefits, visit

Seniority level:
Not Applicable

Employment type:

Full‑time
Job function:
Advertising, Management, and Marketing
Industries:
Manufacturing, Food and Beverage Services, and Retail

Seattle, WA

Starbucks Coffee Company is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicant accommodation or 1(.

Join us and inspire with every cup. Apply today!