Senior Program Manager, Experiential Content and Strategy, Global Executive Marketing

Senior Program Manager, Experiential Content and Strategy, Global Executive Marketing

Job  | Amazon Web Services, Inc.

AWS Global Executive Marketing is looking for a storyteller who can transform complex technology narratives into immersive experiences. As our Experiential Marketing Content Strategist, you'll craft compelling stories that bring cloud and AI innovations to life through interactive experiences and demonstrations in our Executive Briefing Centers and beyond. Your mission is to make technology tangible, turning abstract concepts into real-world demonstrations that resonate with executive customers.

This role sits at the intersection of strategic storytelling and operational excellence. You'll orchestrate the full lifecycle - from strategy and development to implementation and measurement - while managing multiple stakeholder relationships across AWS's ecosystem. Working with global teams, you'll build and maintain a unified strategy that aligns with AWS's business objectives and messaging while delivering memorable customer moments. Success requires equal parts creative vision and execution.

The role demands strong project management capabilities to track activations and manage vendor relationships, while continuously evaluating and optimizing program effectiveness through structured feedback.

• Develop, curate, and unify innovative storytelling approaches that translate complex technology solutions into engaging, interactive activations in customer-facing spaces for C-suite executives and decision-makers
• Craft personalized experience journeys for different customer profiles, ensuring industry-contextualized experiences tailored to specific business needs and interests
• Design and oversee the creation of scalable assets including videos, animations, and interactive displays, and hands‑on showcases
• Define and manage the workflow process for content production and lifecycle management for customer‑facing spaces, including a global content calendar
• Collaborate with subject matter experts to identify key messaging and create narratives that highlight our products' unique value propositions and make activation recommendations accordingly
• Establish and manage evaluation mechanisms to continuously assess and improve the effectiveness of experiences based on feedback and insights
• Identify and own relationships with creative vendors tasked with turning vision into physical activations, along with contracts and budgets
• Provide strategic recommendations regarding integration opportunities
• Stay current with emerging technologies and storytelling techniques to keep our EBC experiences impactful

• Engage with various marketing teams regarding respective content strategies and compelling use cases
• Craft recommended content approach for onsite immersive experiences
• Workshop new ideas. Participate in cross‑functional calls with stakeholders, including vendors, to discuss and plan immersive activations
• Update and maintain workback trackers, and contribute a summary of workstream progress to rhythm of the business communications such as monthly business reviews and status reports
• Review vendor recommendations for activations
• Research and understand customer audience

This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM programs help architect the relationships between C-suite customers and AWS that help shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision‑maker customers. AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small‑ and mid‑market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world‑class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission‑critical applications on top of AWS services.

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