Senior Manager, North America Integrated Marketing

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First – We act in the best interest of the runner
• Word is Bond – We do what we say we’ll do
• Champion Heart – We give our all in everything we do
• There is no I in Run – We stay generous with our humanity
• Keep Moving – We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

The Brooks NA marketing team drives regional strategy, go-to-market planning, activations, and campaign prioritization for all NA brand and regional marketing campaigns. Our focus is to attract new audiences to the Brooks brand and drive consideration at critical points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity.

As the Senior Manager, North America Integrated Marketing, you will elevate the NA regional planning and development of seasonal go-to-market marketing campaigns, drive evergreen initiatives, and take on a more strategic leadership role. You will drive brand-level projects and provide strong guidance to channel teams. You will work closely with the Director to make higher-level choices and offer feedback to global teams that influence broader strategies.

Additionally, you will take on increased accountability for delivering NA and regional plans, mentor and lead a larger team, and identify opportunities to improve processes and marketing opportunities that push the brand forward.

The ideal candidate has proven leadership experience, excels at unifying cross-functional teams, and has a keen ability to mentor others while balancing big-picture thinking with flawless execution.

• Strategic Leadership and Brand Guidance
• Lead the planning and development of NA seasonal marketing go-to-market initiatives with key cross-functional stakeholders and global brand teams
• Own regional strategy providing stronger brand-level guidance to channel teams to drive the development of impactful assets and tactics that align with overall brand strategy
• Partner with Director to make high-level decisions and, when needed, independently steer initiatives to completion
• Accountability for Regional and Global Integration
• Take ownership of delivering NA and regional marketing plans, ensuring they align with broader business objectives and timelines
• Partner with the Director to deliver robust feedback and insights to global teams, influencing global strategy to better address regional needs
• Build and maintain relationships with global brand managers, regional owners, channel teams and sales teams to ensure plans are integrated and effective
• Campaign Development and Execution
• Oversee the development of go-to-market and tactical plans that integrate a purposeful point of view on the runner’s experience
• Manage tactical planning for seasonal campaigns, ensuring alignment across teams and the delivery of high-quality marketing activations
• Lead team to conduct campaign optimizations, retros, and reporting in partnership with channel owners to improve performance and learnings for future initiatives
• Empower and guide cross-channel SMEs to drive integration on channel led opportunities
• Team Leadership and Mentorship
• Lead, coach, and mentor a larger team, fostering career development, growth opportunities and identifying succession plans
• Empower team members to take ownership of initiatives and encourage collaboration across the organization
• Build a culture of accountability, innovation, and excellence within the team
• Process Innovation and Opportunity Identification
• Continuously evaluate and unify processes to improve efficiency and effectiveness across regional…