Director of Enrollment, Alpha

You excel in the unpredictability of startup environments. You've delivered exceptional service to high-net-worth clients who demand excellence. You authentically support the idea that AI can transform education and enjoy making that case to doubters. If these conditions feel challenging, this position may not be right for you.

Alpha is not a conventional educational institution. We're a technology startup demonstrating that every child has extraordinary potential. Our students complete their core curriculum in only two hours daily through AI-driven applications, dedicating the remainder of their time to practical competencies: public speaking, analytical reasoning, collaborative challenges, and meaningful projects. No traditional instruction. No redundant assignments. Only accelerated progress and top 1% performance across the nation.

Families anticipate concierge-quality attention. You'll continuously defend our approach against concerns about screen exposure, skepticism toward unconventional schooling, and doubts that it can deliver such outcomes.

During year zero and year one, this functions as an enrollment-focused sales position. You control the entire pipeline from initial contact to executed enrollment contract, including conversion goals and CRM oversight. We will not launch a campus with fewer than 25 committed students. Achieving that enrollment threshold is your responsibility. You'll lead compelling information sessions, facilitate individual campus visits, maintain persistent follow-through, and secure commitments.

After reaching 25 students and bringing on an admissions director, your role evolves into the campus's chief parent relations leader. You'll cultivate loyalty, address concerns with exceptional service, and transform satisfied families into vocal ambassadors who attract others.

This position offers significant trust and independence alongside clear accountability. You'll operate independently without extensive administrative resources, marketing support, or fully developed operational guides. Strategies evolve based on results. Systems are still forming. You'll create them. Most of your working hours will be spent beyond the campus (networking over coffee, lunch meetings, Chamber of Commerce gatherings) rather than at a desk.

You'll maintain visibility at morning arrival and afternoon departure times. You'll participate in evening family gatherings and occasional weekend student programming. A single poorly matched family within a 25-student group can disrupt the entire environment, making the ability to decline wrong-fit applicants equally critical as enrolling appropriate ones.

What's the payoff? You'll observe changes few educators experience: doubtful parents transforming into passionate advocates, reserved students presenting with poise to adults, families selecting your campus over prestigious private institutions. You'll create something meaningful from the ground up and claim ownership of the outcomes.

If you're convinced that conventional schools are underserving children and a superior alternative exists, this is your opportunity to demonstrate it.

• CA:
  Santa Barbara, Palo Alto, Piedmont (East Bay), & Lake Forest (Orange Co.)
• MD:
  Bethesda
• TX:
  Austin, Fort Worth (DFW)
• WA:
  Kirkland (Seattle)

This is an on-site role in the cities listed above, with local travel as needed. Relocation assistance is available for candidates with firm relocation plans and timeline.

• Control the enrollment sales pipeline during year 0-1, from initial inquiry through signed contract, managing conversion objectives and CRM systems until 25 students are secured
• Lead information sessions and campus visits that persuade interested families while strategically turning away mismatched applicants (declining families is equally important as accepting them)
• Function as the principal liaison for affluent families investing $40K+ per year, delivering exceptional service that converts parents into vocal supporters
• Establish community presence through consistent on-campus availability during morning arrival (7-9am) and afternoon departure (2-4pm), while dedicating most daytime hours to external activities including coffee meetings, networking initiatives, and community alliances
• Advocate for Alpha's AI-driven educational approach to questioning parents concerned about screen exposure and alternative schooling methods
• Mobilize parent advocates by creating outstanding experiences that inspire families to recruit within their social circles

• Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are essential)
• Implementing existing protocols and standard procedures (you'll build operational systems in a startup context)
• Depending on administrative personnel, marketing departments, or enrollment teams (you operate independently)
• Enrolling every applicant (selectivity is a fundamental capability)
• Working…