EUSales Director – Monitoring & Alignment

Job Purpose

The Sales Director will be instrumental in driving the growth plan (hardware and software sales) to deliver top line growth, profitability, and market share gains. Reporting directly to Snr. EMEA Field Sales Director, this role is responsible for translating organizational priorities into defined actions. He/She will implement effective sales plans that outline the sales objectives, strategies, tactics, and budgets for the organization.

He/she must have an intrinsic understanding of the product & services being offered into the Industrial reliability applications. Working in a fast paced, dynamic environment, he/she can demonstrate high adaptability and experience working effectively across a range of different industrial markets and proven capability to deliver sustained growth at or above Plan.

• Prepare annual/quarterly regional business plans and manage the sales budget for EU28 region.
• Initiates and implements, in close cooperation with Country Sales Managers/Directors sales plans, the strategy / Go‑To‑Market ensuring we achieve our targets and objectives.
• Manages this business based on figures/facts and KPI’s which will be weekly/monthly reviewed with their team. If required, action plans will be implemented and weekly follow‑up.
• Implements Value Selling and sales techniques as well as other FBS (sales growth related) tools within this team.
• Work proactively with other Fluke leaders, finance, compliance, and customer service to ensure customer satisfaction.
• Collaborate with cross‑functional teams, including marketing and product development, to align strategies and enhance customer satisfaction.
• Analyze market trends and competitor activities to identify opportunities and threats, providing valuable insights for decision‑making.
• Conduct regular business reviews with customers to assess performance, address concerns, and explore avenues for upselling or cross‑selling.
• Drive customer engagement across the region through voice of customer feedback.
• Drive change through process and metrics‑driven leadership. Use Fortive Business System tools to ensure funnel management is a fundamental behaviour across the commercial team and increase pipeline and conversion by directly and via your team effectively managing leads and opportunities through the funnel to close.
• If necessary, create Problem Solving Reports to address variances and create countermeasures.
• Build competitor strategy and increase market share in key vertical markets.

• Bachelor’s degree in engineering, a technical discipline, or equivalent work experience.
• Minimum of 7‑10 years experience in managing a sales organization. At least 5 years leading a sales team.
• Knowledge in Industrial reliability technologies and solutions.
• Advanced CRM/funnel management skills.

• Excellent language skills (verbal and written):
  English and another EU language is a bonus.
• Prioritizes quickly to focus on the critical few and drive action.
• Willing and able to move out of their comfort zone and not afraid of standing alone.
• Dedicated to use FBS tools and Core Value Drivers to design, manage and measure work.
• Able to work with different management levels as well as internally and externally.
• Demonstrate high‑intensity, high‑initiative approach towards owning and growing the business.

• Dynamic and adaptable, someone who embraces ambiguity and change while effectively inspiring, enabling and engaging others through it.
• Ability to attract, recruit and develop top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
• Natural grit and determination and the ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards.
• A leader who is self‑reflective and aware of their own limitations; leads by example and drives the organization’s performance with an attitude of continuous improvement by being open to feedback and self‑improvement.