Vice President, Footwear Product Strategy

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no “I” in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

The Vice President, Footwear Product Strategy is a highly strategic role responsible for leading and integrating the direction and work streams of our Footwear Product Line Management, Product Marketing, Footwear Merchandising, and Strategic Footwear Advisor teams. Reporting directly to the SVP, Footwear and Apparel, this position is instrumental in defining and executing a holistic product vision that drives innovation, market relevance, and business growth across all footwear categories.

This individual possesses a deep understanding of consumer insights, market dynamics, and the product creation lifecycle, with a proven ability to translate strategic vision into actionable plans and tangible results. As a strong, collaborative, visionary leader, this role is capable of inspiring and guiding diverse teams, fostering cross-functional alignment, and championing a runner-first approach in all product decisions.

The VP of Footwear Product Strategy is responsible for synthesizing the strategies and execution of these key departments to create a cohesive and impactful unified product strategy for Brooks. This role ensures that product direction, storytelling, market readiness, and strategic initiatives are seamlessly integrated and optimized to deliver the best running footwear on the planet to our consumers.

• Strategic Vision & Leadership:
• Develop and champion a comprehensive, long-term product strategy (3-10 years) for footwear that aligns with the overall brand strategy and business goals, incorporating consumer needs, market trends, and competitive landscape analysis.
• Act as a key strategic partner to the SVP, Footwear and Apparel, providing expert counsel, insightful analysis, and proactive recommendations on product direction and market opportunities.
• Deliver overarching thought leadership and strategic direction to leadership in Footwear Product Line Management, Product Marketing, Footwear Merchandising, and the Strategic Footwear Advisor, ensuring their individual team strategies unify into a cohesive product vision.
• Drive strategic decision-making by integrating consumer and retailer insights, market intelligence, and product assessment feedback across all relevant departments.
• Facilitate effective communication and collaboration between Product Line Management, Merchandising, and Product Marketing at key moments by clearly establishing expectations for transparency, timely feedback, and shared accountability to ensure the most impactful line decisions and strategies are
• Anticipate factors that could influence strategies and Brooks' market position, proactively guiding the teams to adapt, innovate and when necessary, pivot course in response to new opportunities or emerging challenges.
• Lead the development of compelling presentations to communicate strategic growth and product plans and provide actionable recommendations to senior leadership.
• Product Line Management Oversight:
• Oversee the global footwear strategies and frameworks that create actionable product, technology, and benefit placeholders for product teams to build with sharp focus, deep intention, and clear distinction.
• Lead the PLM function to be master conductors of product creation, elevating the impact of experts across…