Director of Sales and Marketing

Director of Sales and Marketing – Hilton Motif Seattle

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The Hilton Motif Seattle is looking for a dynamic Director of Sales & Marketing
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Located on 5th Avenue in the heart of downtown Seattle, this stylish boutique hotel is nestled between Pike Place Market and Union Street and is surrounded by the city's finest restaurants, shopping, entertainment venues, museums and attractions. This sleek urban‑style hotel features amenities including a vibrant award‑winning restaurant offering an extensive outdoor patio with sweeping city views, over 28,000 square feet of meeting space, and 319 newly redesigned rooms.

The primary responsibilities of the Director of Sales & Marketing are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. As the Director, you will oversee commercial strategies, improve performance by connecting strategy and business processes, impact all revenue streams, and drive a predictive and prescriptive approach to performance.

• Produce your hotel’s Annual Multi‑Year Commercial Strategy Plan, in partnership with on‑property leaders and regional support.
• Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise in each key segment your hotel serves.
• Directly accountable for setting the strategy and delivery of your hotel’s revenues including group rooms, banquets, catering, business transient and leisure transient.
• Work with Commercial Leadership to ensure Business Review Guidelines and Group Pricing & Rate Quotation Strategies maximize all pricing components of sales and catering opportunities and achieve positive group market share.
• Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e‑Commerce teams to ensure online hotel content is accurate and effective.
• Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
• Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets.
• Develop and execute departmental expense budget and forecasts.
• Develop and maintain detailed and real‑time knowledge of all competitor and market activity.
• Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program).

• Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for the hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
• Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi‑annual basis.
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools.
• Responsible for recruiting and retention of all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
• Group Sales
• Business Transient Sales
• Leisure Sales
• Catering Sales
• Marketing
• Facilitate and lead in a culture that is aligned with Hilton’s Inclusion and ESG enterprise goals.

• Own performance and commercial activity reporting for the hotels (i.e., performance status communication and response plans).
• In concert with AVPs, Regional Commercial Director and General Manager, present commercial strategies to key business partners and ownership groups. Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses).
• Liaise with Hilton Worldwide Sales, regional support and brand teams.
• Build strong relationships with CVB, community influencers and 3rd‑party…