Senior Paralegal, Marketing & Advertising

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Senior Paralegal, Marketing & Advertising

Introduction to the Team

Our Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability.

We are seeking an experienced Senior Paralegal to join our Marketing & Advertising legal team. In this role you will advise and support marketing, public relations, social media and loyalty teams on review and approval of marketing materials and campaigns across channels, help ensure claims substantiation, manage influencer and loyalty program matters, maintain the team’s internal compliance tools and train client teams.

The ideal candidate combines strong legal/compliance knowledge of marketing and advertising law with excellent cross functional collaboration skills.

In this role, you will:

• Review and advise on advertising and marketing collateral (digital, print, web, email, video, paid media, etc.), ensuring consistency with legal and regulatory requirements.
• Support global loyalty and rewards programs: draft and maintain loyalty program terms and conditions, review member communications and program design, coordinate with internal and outside counsel in other jurisdictions for new initiatives.
• Provide legal guidance to public relations and social media teams on press releases and social posts.
• Support influencer and creator programs, associated contracts and campaign materials.
• Contribute to the maintenance of the marketing claims bank, internal guidelines, checklists and other legal artifacts to support efficient and consistent review processes.
• Prepare and deliver periodic and ad hoc compliance training for marketing, PR, social and other client teams.
• Develop and maintain collaborative relationships with legal colleagues.
• Manage multiple matters and deadlines, escalate risks appropriately, and contribute to process improvement initiatives to increase team efficiency and consistency

• Paralegal certificate, associate/bachelor’s degree plus paralegal certification, or equivalent legal work experience.
• 10+ years’ paralegal or in‑house legal experience supporting advertising, marketing, consumer protection or related areas; experience in a law firm’s advertising/consumer practice or in‑house at a consumer brand is a strong plus.
• Demonstrable knowledge of U.S. advertising and marketing law, FTC rules, and general consumer protection principles; familiarity with international advertising rules a plus.
• Experience with loyalty/rewards programs, terms and conditions drafting, and cross‑jurisdictional coordination.
• Excellent verbal and written communication skills; able to explain legal concepts clearly to non‑lawyers.
• Ability to manage competing priorities and fast turnaround requests.
• Sound judgment; ability to identify, assess and mitigate legal and compliance risk.

• Experience working with outside counsel on cross‑border marketing matters.
• Familiarity with claims substantiation methodologies.
• Experience providing training and developing compliance materials for non‑legal audiences.

• Collaborative stakeholder management
• Practical, commercial legal advice
• Risk assessment and escalation
• Initiative and self‑direction

The total cash range for this position in Seattle is $91,000.00 to $. Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee…