Head of E-commerce Ring

Head of E-Commerce (L7) –  Worldwide

Ring is seeking a visionary strategic operator to serve as Head of E-Commerce (L7) and the Single-Threaded Owner (STO) of  globally. This leader will own the end-to-end P&L, define the long‑term strategy for Ring’s direct‑to‑consumer channel, and drive sustained revenue growth through relentless customer obsession, experimentation, and operational excellence.

This role requires a leader who can Think Big while Diving Deep—setting a bold multi‑year vision for  while simultaneously unlocking immediate, visible customer improvements. You will develop and lead a high‑performing team and partner cross‑functionally across Marketing, Product, Engineering, CRM, Analytics, and Operations to build a best‑in‑class digital commerce experience.

• Single-Threaded Ownership & P&L Leadership
  • Own the global P&L for , including revenue, conversion, AOV, attach, retention, and profitability.
  • Define and execute a strategic roadmap to establish  as a best‑in‑class DTC destination.
  • Set nimble, yet ambitious goals aligned to business growth targets and customer experience metrics.
  • Build mechanisms to inspect, measure, and drive performance at weekly, monthly, and quarterly cadences.
  • Own the end‑to‑end customer journey from discovery through delivery and installation, ensuring seamless handoffs across fulfillment, logistics, and post‑purchase teams to create a frictionless experience that extends beyond checkout.
• Revenue Growth & Conversion Optimization
  • Establish and scale a world‑class experimentation engine with continuous A/B and multivariate testing across homepage, PDP, checkout, merchandising placements, and lifecycle flows.
  • Drive measurable improvements in conversion rate, AOV, cross‑sell, attach, and subscription adoption.
  • Identify and rapidly execute “low‑hanging fruit” improvements while architecting durable long‑term optimizations.
  • Leverage AI and predictive analytics to dynamically personalize on‑site experiences.
• Merchandising & Personalization Strategy
  • Own global merchandising strategy, including product surfacing, bundles, promotions, seasonal campaigns, and segmentation.
  • Define rules and AI‑driven frameworks for what to feature, when, and to which customer cohorts.
  • Build personalization loops across paid media → CRM → onsite experience to create a data‑driven customer journey.
  • Partner with Marketing and Lifecycle teams to ensure CRM (email and in‑app) communications drive customers into highly personalized landing experiences.
• Technical & Platform Leadership
  • Serve as the business owner of the  ecosystem, with expert‑level understanding of platform architecture and optimization levers.
  • Partner closely with Engineering to upgrade tech stack, modernize infrastructure, and improve site speed, scalability, and reliability.
  • Translate business requirements into technical roadmaps and prioritize engineering investments based on ROI.
  • Evaluate and implement emerging e‑commerce technologies, personalization engines, and AI tools.
• AI & Advanced Analytics
  • Champion and demonstrate the integration of AI across merchandising, testing, segmentation, forecasting, and personalization through forward‑thinking strategies that deliver measurable impact.
  • Establish data science partnerships to unlock predictive insights and automation.
  • Partner with BI and utilize dashboards and reporting mechanisms that enable real‑time performance management.
• Organizational Leadership
  • Develop and retain a high‑performing e‑commerce organization.
  • Set a clear North Star vision and align the team around measurable outcomes.
  • Raise the talent bar through strong coaching, performance management, and succession planning.
  • Foster a high‑velocity, high‑accountability culture grounded in data, ownership, and collaboration.
• Cross‑Functional Influence
  • Partner across Marketing, Product, Engineering, Finance, Customer Service, and Operations to align investments and priorities.
  • Influence senior leadership with clear narratives backed by data.
  • Operate effectively in highly ambiguous environments, creating structure and clarity where none exists.
  • Navigate ambiguity and rapidly evolving market dynamics by quickly course‑correcting…