Senior Product Manager, Ads Manager - Seattle

Responsibilities

Team Introduction:
Tik Tok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This team focuses on enhancing the workflow within Tik Tok Ads Manager, specifically supporting both Content & Service verticals, including performance ads product such as App ads and Lead ads. You will work on optimizing the ads trafficking experience to meet the needs of advertisers within these verticals, driving efficiency, performance and growth on the platform.

Responsibilities:

- Lead the development and optimization of features within Tik Tok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.

- Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.

- Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.

- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep Tik Tok at the forefront of advertising solutions.

- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Qualifications

Minimum Qualifications:

- BA/BS degree.

- Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders - 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.

- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.

- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.

- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.

- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:

- 5+ years of experience as a PM, building and launching ad interface or platform products.

- An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.

- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $199500 - $393300 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the…