Product Marketing Manager

Secure

W2 is a cybersecurity startup that helps organizations move toward a passwordless, certificate-based future for network security. We've grown rapidly thanks to organic, inbound interest in our truly innovative approach and message we're bringing to market.

We're now entering a phase where our growth requires tighter coordination across teams. As our customer base grows and our platform becomes more capable, we need a product marketer who can help us understand the features & messaging that truly moves the needle - and make sure those insights shape our positioning, GTM motions, and sales enablement.

We're looking for a Product Marketing Manager who can connect our product decisions to market dynamics, customer & partner motivations, and real-world outcomes. This role will help us mature and scale our product marketing function, enabling a fast-growing team with better messaging, better insights, and better communication across the customer lifecycle. No candidates will be considered if a cover letter is not submitted with the job application.

Impact You'll Drive

• Market Insight That Guides Decisions:
  Run interviews and analyze win/loss patterns to surface patterns Product and GTM teams can act on.
• Clear, Credible Positioning:
  Turn complex access-control and certificate concepts into explanations that hold up in customer and partner conversations.
• Narrative Alignment:
  Ensuring a unified and credible story across all channels: website, sales decks, partner content, and product surfaces.
• Accelerated Growth:
  Enabling the fast-growing team with better insights and scalable product marketing functions.

How You'll Work

• Stay close to customers, prospects, AEs, SEs, and CS to understand where messaging resonates and where it breaks.
• Develop simple, repeatable PMM processes for research, competitive review, and launch readiness.
• Use AI and automation to speed research and early drafting while relying on your own judgment for accuracy, originality, and clarity.
• Translate insights into clear recommendations that influence roadmap, messaging, and GTM priorities.
• Keep product, marketing, and sales aligned around the same narrative and truths.

Traits That Make You Effective

• You can explain complex systems without oversimplifying or drifting into jargon.
• You have a background in networking, cybersecurity, or adjacent domains, paired with a genuine interest in the space.
• You have
  experience building & structuring programs, assets, and repeatable processes.
• You have conviction of how GenAI should be used, knowing where it accelerates work, where it breaks, and how to use it responsibly.

Responsibilities

• Own product positioning and keep the narrative current as the platform evolves.
• Run customer and prospect interviews and analyze deal patterns to identify themes.
• Ensure proper documentation of differentiated positioning for core products and new feature releases, and maintain a unified story across all GTM channels.
• Help track GTM plans for product updates and integrations, and track the performance of these updates across each stage of the funnel.
• Create practical, high-credibility content (one-pagers, demo scripts, competitive breakdowns) for Sales, SEs, and BDRs.
• Create and maintain one "master" PMM GenAI Assistant to promote autonomy within sales and marketing teams.

Experience Required

• 3-7 years of product marketing experience with strong fundamentals.
• Background in networking, cybersecurity, or adjacent technical domains.
• Proven ability to partner closely with AEs, SEs, BDRs, and CS to translate product value into field-ready narratives and manage requests & expectations.
• Experience building & structuring programs, assets, and repeatable processes.
• Practical, opinionated understanding of GenAI and its responsible use.

What Success Looks Like

• Positioning that is always documented, differentiated, and unified across the organization.
• Clear, actionable recommendations from market intelligence that directly influence Product and GTM prioritization.
• High-credibility enablement content that AEs, SEs, and BDRs actually use, accelerating deal velocity.
• A mature, scalable product marketing function supported by repeatable processes and effective use of tools like the PMM GenAI Assistant.
• A narrative that remains precise and original, even as production speeds up through AI-assisted workflows.