Audience Insights & Intelligence Lead, AWS Global Executive Marketing

Develop Personas and Map Customer Journeys:
This role will create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision‑making data. They will develop and implement customer journey maps for the executive audience across touchpoints, channels, and campaigns in partnership with event, account‑based‑marketing, field, and integrated demand teams. Personas and journey maps will be maintained based on ongoing research, behavioral data, and program learnings, enabling customer‑facing teams to leverage the latest insights in real time.

Own Customer Intelligence and Insights Engine:
This role will partner with Customer Research and Analyst Relations team to benchmark AWS preference with the executive audience, identify gaps in our understanding of the customer segment, and influence investment priorities for both third‑party (3P) and first‑party (1P) research studies. They will be responsible for developing and maintaining an evergreen mechanism that aggregates customer research, analyst data, insights from programs and touchpoints across the AWS ecosystem, and data from AWS‑owned channels into a single source.

Aggregating inputs from these sources and more, this role will synthesize insights linked to business outcomes such as revenue, customer acquisition, or account retention.

Scale Collective Knowledge of the Audience:
The role will create scalable mechanisms and frameworks that democratize executive audience intelligence across AWS. They will partner with Center of Excellence and Field Enablement colleagues to create engaging and cadenced insight delivery mechanisms, and develop playbooks, toolkits, and educational materials that enable teams to leverage the insights effectively. They will own inputs into business reviews and narratives that communicate audience trends and strategic implications to senior leadership.

This individual will maintain feedback loops that continuously capture and integrate learnings from customer interactions, translating insights into business strategies and holding partner teams accountable for improvements.