UX Designer - UW Medicine Strategic Brand and Marketing

** Job Description
**** UW Medicine Strategic Brand and Marketing (SBM) has an outstanding opportunity for a UX Designer to join our team.
** At UW Medicine, we work to improve health for all people through excellence in clinical care, research, and education. As the only comprehensive clinical, research, and learning health system in the five-state WWAMI region (Washington, Wyoming, Alaska, Montana, and Idaho), UW Medicine delivers exceptional patient care, leads one of the world’s most comprehensive medical research programs, and trains the next generation of health professionals.

The Strategic Brand and Marketing team plays a critical role in advancing UW Medicine’s mission and priorities.

Our team of more than 50 professionals supports both the health system and the UW School of Medicine, spanning brand and marketing strategy, web and digital experience, content and design, and sponsor ships.

We are guided by shared values, respect, teamwork, creativity, continuous improvement, and inclusivity, which shape how we work and what we deliver.

We are searching for an individual driven by empathy and curiosity toward people. The individual should be open-minded, a lifelong learner, highly knowledgeable in the latest design trends and data-based design methods, and able to design the next generation of online access-to-care experiences across uwmedicine.org and UW Medicine  addition to exceptional design skills, the ideal candidate will be able to translate user needs, business requirements and technical constraints into thoughtful designs and understand how design and content strategy work together to create intuitive, accessible, and engaging experiences.

The UX Designer collaborates with digital experience team members, web developers, and stakeholders to continuously improve the
** uwmedicine.org
** experience for key audiences and support the organization’s business goals, particularly patient acquisition goals.

This position is critical to the success and reputation of UW Medicine. The way we organize and design patients’ paths across the site helps people navigate our vast range of care services and find the location and care providers that fit their needs when they need them most.
** DUTIES AND RESPONSIBILITIES
**** UX Designer Strategy and Implementation – 70%
*** Partner with product, engineering, content strategists, and stakeholders to define user problems and design data-driven solutions.
* Translate user needs, business requirements, and technical constraints into accessible, intuitive UX designs that improve online access to care.
* Create wireframes, prototypes, user flows, and information architecture at varying levels of fidelity to inform and test development-ready designs.
* Participate in and apply insights from user research activities (e.g., interviews, journey mapping, usability testing, A/B testing, analytics) to iterate and refine designs.
* Proactively explore and identify opportunities to leverage emerging technologies, including AI-driven tools and solutions.
* Apply industry best practices and innovations to enhance design workflows, improve user experiences, and increase efficiency across digital platforms.
* Contribute to and evolve UW Medicine’s design systems, patterns, accessibility standards, and UX best practices.
* Clearly communicate design rationale and tradeoffs to cross-functional partners throughout the development lifecycle.
** Content Development & Brand Alignment – 30%
*** Partner with business owners to define user stories and acceptance criteria for iterative design within Agile Scrum.
* Maintain the digital style guide to ensure consistent experiences across UW Medicine websites and applications.
* Collaborate with the Creative team to ensure brand compliance, accessibility standards, and consistent interaction patterns for digital platforms.
* Work with content strategists and editors to align language, tone, and structure with interface design to best guide and serve users.
* Stay informed about advances in AI and related technologies, and partner with stakeholders to evaluate and apply these innovations in ways that align with organizational goals and ethical…