Shop - Merchant Success Specialist

We are the Tik Tok Shop Mass Acquisition and Incubation team in the US, dedicated to empowering brands and sellers worldwide to unlock the explosive growth potential of TT E-commerce in the US. Join us in redefining how brands connect, sell, and thrive in the era of short‑form video commerce.

We’re looking for a Merchant Success Specialist to lead scalable strategies that boost seller performance. You’ll be the bridge between data insights and actionable growth—guiding merchants to maximize their potential on Tik Tok Shop through analytics, automated engagement, and cross‑functional collaboration.

• Analyze merchant metrics (GMV, CTR, conversion rates, traffic) to identify growth gaps and opportunities.
• Translate insights into actionable guidance through templated reports, emails, and community updates (e.g., “3 quick fixes to reduce 10% cart abandonment”).
• Design and automate communication workflows, including:
  Email sequences (onboarding journeys, performance alerts);
  Lark community management (1,000+ sellers) and in‑platform notifications.
• Build self‑service resources (FAQ videos, troubleshooting guides) to empower merchants.
• Prioritize high‑impact interventions (e.g., targeting shops with 80% performance upside) to drive ROI and GMV.
• Collaborate with cross‑functional teams (Seller Ops, Marketing, Product) to resolve systemic issues and launch targeted growth initiatives.
• Streamline workflows at scale and pilot AI‑driven tools (e.g., chatbot diagnostics) to handle routine queries, freeing up time for strategic projects.

• Proactive Problem‑Solver: A track record of anticipating merchant needs and resolving issues before they escape.
• Data Storyteller:
  Comfortable translating metrics into actionable insights.
• 1+ years automating e‑mail campaigns or managing large‑scale communities (1,000+ members).
• Experience creating templated resources for common merchant questions.

• E‑commerce platform experience (e.g., Shopify, Amazon, or social commerce).
• Basic SQL skills to independently pull and analyze merchant performance data.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy—a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion:
Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Tok Letaccommodation:
Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually):
The base salary range for this position in the selected city is $106,400 - $191,330 annually.…